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CBS Gets a 'BIG BANG' Out of DVR Playback During Premiere Week

By: Oct. 15, 2012
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Live plus 7-day DVR playback expanded CBS's live plus same day premiere week viewer win from 2.35 million viewers to 2.86 million, according to Nielsen live plus 7-day lift versus live same day ratings for the week of Sept. 24-Sept. 30.

In adults 25-54, CBS moved from second place (live plus same day) to first (tie), jumping from to a 4.0 from a 3.2.

CBS gained an average of +2.14 million viewers over its live plus same day delivery (+20%), +0.7 rating points in adults 18-49 (+29%) and +0.8 rating points in adults 25-54 (+25%). Eight CBS series had live plus 7 lift of more than three million viewers - more than all the other networks combined.

With L+7, CBS's Thursday lineup increased by +4% in viewers (17.45m from 16.82m) and by +2% in adults 18-49 (4.8 from 4.7) compared to premiere week last year. THE BIG BANG THEORY posted year-to-year gains of +15% in viewers (19.58m from 16.98m) and +10% in adults 18-49 (6.9 from 6.3). PERSON OF INTEREST was up +11% in viewers (17.84m from 16.09m) and +2% in adults 18-49 (4.1 from 4.0), while ELEMENTARY improved the time period by +2% in viewers (17.30m from 17.00m) and +18% in adults 18-49 (4.5 from 3.8).

Among viewers, CBS had six of the top 10 programs ranked by actual L+7 lift, more than all other networks combined. Among adults 18-49, CBS had three of the top 10 posting the largest lift, tied for the most than any other network.

VEGAS and ELEMENTARY remain television's most-watched new series.

CBS programs adding more than 3 million viewers:

THE BIG BANG THEORY +3.92m 19.58m from 15.66m (+25%)
ELEMENTARY +3.89m 17.30m from 13.41m (+29%)
NCIS +3.66m 24.14m from 20.48m (+18%)
PERSON OF INTEREST +3.56m 17.84m from 14.28m (+25%)
HAWAII FIVE-0 +3.32m 11.38m from 8.06m (+41%)
VEGAS +3.30m 18.15m from 14.85m (+22%)
THE MENTALIST +3.28m 14.33m from 11.05m (+30%)
CRIMINAL MINDS +3.16m 14.89m from 11.73m (+27%)

CBS programs adding more than 1.2 rating points among adults 18-49:

THE BIG BANG THEORY +1.9 6.9 from 5.0 (+38%)
ELEMENTARY +1.4 4.5 from 3.1 (+45%)
CRIMINAL MINDS +1.3 4.4 from 3.1 (+42%)
NCIS +1.2 5.3 from 4.1 (+29%)
PERSON OF INTEREST +1.2 4.1 from 2.9 (+41%)



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