The CBS EVENING NEWS WITH SCOTT PELLEY was the only network evening news broadcast to post year-to-year percentage increases in both viewers (6.05m from 5.71m, +6%) and households (4.2/09 from 3.9/08, +8%), according to Nielsen live plus same day ratings for the week ending July 19.
The
CBS EVENING NEWS WITH SCOTT PELLEY added +340,000 viewers compared to the same week last year. The
CBS broadcast also closed the viewer deficit with
ABC by 630,000 viewers (from 1.59m to 960,000) compared to the same week last year.
Television year-to-date, the
CBS EVENING NEWS WITH SCOTT PELLEY posted percentage increases in both viewers (+7%, 6.53m from 6.10m) and households (+7%, 4.4/09 from 4.1/08). Television year-to-date, the
CBS broadcast also maintained its adults 25-54 rating (1.5/06) - the demographic most important to those who advertise in news - compared to last year.
Patricia Shevlin is the Executive Producer of the
CBS EVENING NEWS WITH SCOTT PELLEY.
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