The CBS EVENING NEWS WITH SCOTT PELLEY posted the largest percentage gains of the network evening news broadcasts in key news demographics for the week ending Oct. 30, according to Nielsen live plus same day ratings.
The
CBS EVENING NEWS WITH SCOTT PELLEY is up +8% in adults 25-54 (1.4/06 from 1.3/05) - the demographic most important to those who advertise in news -and up +9% in viewers (7.25m from 6.67m) compared to the same week last year. The
CBS broadcast added +580,000 viewers compared to last year and posted its best viewer delivery since the week ending March 6, 2015.
The
CBS EVENING NEWS WITH SCOTT PELLEY closed the viewership gap with
NBC by 760,000 viewers and with
ABC by 200,000 viewers. Additionally, in the key adults 25-54 demographic,
CBS is behind
ABC by only -0.2 ratings points and just -0.3 ratings points behind NBC.
Editor's Note: Ratings for the week ending Oct. 30 and the year-ago comparison represent a four-day average (Monday-Wednesday, Friday) as the broadcast aired under an amended title on Thursday due to THURSDAY NIGHT FOOTBALL.
On last week's broadcasts, Dr. Jon LaPook reported on a World Health Organization study about processed meat and cancer; Adrianna Diaz was in Oklahoma following a fatal parade crash; Jim Axelrod and Omar Villafranca covered the violent arrest of a student in South Carolina; Chip Reid reported on the
RUNAWAY military blimp; Nancy Cordes was on Capitol Hill as new House Speaker Paul Ryan was sworn in; and David Martin, Mike Morrell and Elizabeth Palmer explained the role of U. S. troops in Syria.
Steve Capus is the Executive Producer of the
CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of
CBS News.
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CBS EVENING NEWS WITH SCOTT PELLEY on Twitter, Facebook, Google+, Instagram and cbsnews.com.
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