CBS Daytime Series to Support Breast Cancer Awareness Month With Special Programming

“I can’t think of anything more important than reminding women to get a mammogram or do a self-examination during Breast Cancer Awareness Month,” said Angelica McDaniel, Senior VP of Daytime, CBS Entertainment.  “I’m proud that our daytime shows have stepped forward to support this cause.”

Programming details for the week of Oct. 1-5 include:

On Monday, Oct. 1 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) THE PRICE IS RIGHT will once again partner with “Ford Warriors in Pink” in presenting a special episode to promote Breast Cancer Awareness Month.  Host Drew Carey and announcer George Gray will wear “Warriors in Pink” shirts and ties, and the audience of breast cancer survivors will wear “Warriors in Pink” scarves.  Several of the survivors will find themselves on Contestants’ Row, with one of them getting the chance to play Plinko, where a $10,000 donation will be made to Dr. Susan Love Research Foundation. In addition, Carey will appear in a public service announcement for “Warriors in Pink” to air within the episode.  

On Monday, Oct. 1 and Tuesday, Oct. 2 (12:30-1:30 PM, ET; 11:00 AM-12:00 Noon, PT), THE YOUNG AND THE RESTLESS star Jeanne Cooper will wear a Breast Cancer Awareness pin, and on Tuesday, Oct. 2, actress Christel Khalil will wear a Breast Cancer Awareness bracelet to pay tribute to the cause.

On Wednesday, Oct. 3 (check local listings), LETS MAKE A DEAL host Wayne Brady will wear a pink shirt and handkerchief while announcing a Pink-themed deal for one lucky trader that will feature electronics with pink covers for both an iPad and iPhone. 

As part of THE TALK’s ongoing focus on women’s health, the daytime talk show also partners with “Ford Warriors in Pink” to raise awareness during Breast Cancer Awareness month airing Friday, Oct. 5 (2:00-3:00 PM, ET; 1:00-2:00 PM, PT).  Actor James Denton will be in studio to discuss his personal story and how members of his family have battled with breast cancer.   The show will feature a diverse audience of women who are all breast cancer survivors, and several survivors from the “Warriors in Pink” Models of Courage team will share their unique stories and experiences. THE TALK will also give away a 2013 “Warriorized” Ford Escape during the taping.

CBS Daytime Drama THE BOLD AND THE BEAUTIFUL also acknowledges Breast Cancer Awareness month on Friday, October 5 (1:30-2:00 PM, ET; 12:30-1:00 PM, PT) when actor Susan Flannery’s character, Stephanie Forrester, discusses the results of her recent mammogram.

CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of drama, game and talk. The Network’s daytime line-up includes #1 daytime drama THE YOUNG AND THE RESTLESS, as well as THE BOLD AND THE BEAUTIFUL, television’s longest-running game show THE PRICE IS RIGHT, LET’S MAKE A DEAL, and popular daytime talk show THE TALK.      

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