Bravo Sees Its Best 2nd Quarter in Network History

Continuing its record-breaking streak, Bravo scored its best second quarter in network history with double digit growth among the key demos, according to Nielsen Media Research. The network's water cooler original series such as "Watch What Happens: Live," "The Real Housewives" franchise, "Work of Art: Next Great Artist," and its newest runaway hit "Bethenny Getting Married?" helped Bravo with average 820,000 total viewers and 502,000 adults 18-49, up 11 percent and 10 percent respectively. Attracting the most affluent and educated audience in all of cable entertainment among the coveted adult 18-49 demo, Bravo ranks as the No. 11 cable entertainment network on the dial.

Additionally, Bravo celebrated its best June ever among all key demos, with an average of 933,000 total viewers and 584,000 adults 18-49, up 11percent (vs. 843,000) and 9 percent (vs. 536,000) respectively. And, for the first time ever in network history, Bravo averaged one million total viewers in primetime for the week of June 14th, earning the network's best week ever.

BravoTV.com also posted impressive double digit increases, marking its best quarter ever in page views, uniques and video streams. To date, versus second quarter 2009, page view averages rose 48 percent to 87.7 million (vs. 59.3 million), uniques grew 34 percent to 3.47 million (vs. 2.59 million), and video streams increased 48 percent to 6.38 million (vs. 4.33 million). Additionally, BravoTV.com scored its best month ever in June to date for page views and video streams, with an average of 104.9 million page views and 8.04 million video streams, up 52 percent (vs. 68.9 million) and 35 percent (vs. 5.97 million) versus June 2009. (Source: Omniture SiteCatalyst; 04/01/10-06/28/10 full day + 06/29/10 through 9:30am, versus full data for prior quarters.)

Bravo's original series continue to break ratings records with the third season of "The Real Housewives of New York City" becoming the highest rated season for the New York franchise, averaging 2.52 million total viewers and 1.80 million adults 18-49, up 25 percent and 21 percent respectively vs. season 2, making Bravo the No. 1 cable network Thursday night at 10 p.m. for adults 18-49. In addition, "Watch What Happens: Live" had its highest rated episode on June 14 with nearly 2 million total viewers; new series "Work of Art: Next Great Artist" has grown 27 percent since its series premiere; and new series "Bethenny Getting Married" became Bravo's highest series premiere ever among all key demos with 2.10 million total viewers and 1.35 million adults 18-49. Finally, "The Millionaire Matchmaker" recorded its highest season ever with an average of 1.30 million total viewers and 932,000 adults 18-49, up 14 percent and 13 percent respectively, and "The Real Housewives of New Jersey" is on pace to out deliver season one.

Source: Live+ 7 Day data through 6/13/10 blended with Live+ Same Day data through 6/27/10, June '10: 5/31/10-6/27/10 vs. prior full months, 2Q10: 3/29/10-6/27/10 vs. full prior quarters, 2010: 12/28/09-6/27/10 vs. same weeks of prior years, network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart, single telecast/week/hour performance based on LS data, Thursday 10P rank: Thursday 10P-11P, 3/11/10-6/03/10, includes all cable, Affluent/educated: Live+ 7 Day data through 6/13/10 blended with Live+ Same Day data 3/29/10-6/27/10, P18-49 VPVH, M-Su 8P-11P, ad-supported cable, HHI $125K+ W/College.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

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