Bravo Media, E! and Oxygen Media announced the launch of a new initiative today with mobile app Dubsmash in a first-of-its-kind cross-network partnership. Fans will have the opportunity to become part of their favorite Bravo, E! and Oxygen shows by creating their own Dubsmashes of buzzy moments from upcoming episodes. The submitted Dubsmashes will then be integrated into special on-air Dubsmash Social Editions.
The partnership will launch with "The Real Housewives of New York City" Reunion Part 1 airing on Tuesday, August 18 at 9pm ET/PT. Dubsmash will then launch a dedicated category for "The Real Housewives" on the platform's trending page. There, fans will find laugh out loud and catchy moments from the episode that they can use to create their own Dubsmashes and share across social channels with the show's official hashtag #RHONY. The network will gather a selection of the top viewer submissions for use in a special on-air Dubsmash Social Edition, airing Thursday, August 20 at 10pm ET/PT where the fan-generated videos will appear on-screen during the broadcast. Following the kick off with "The Real Housewives of New York City," both
E! and
Oxygen are planning to feature Dubsmash Social Editions tied to upcoming series later this year.
"Viewers today are incredibly engaged on social, so we're constantly seeking new ways to deliver them relevant and exciting content on their preferred platforms," said Ellen Stone, Executive Vice President of Marketing,
Bravo and
Oxygen Media. "Dubsmash has become a cultural phenomenon, and this partnership will give our passionate fan base recognition in a fun, quirky and interactive way, all while celebrating their favorite shows."
"This partnership gives us a great opportunity to interact with different demographics and to bring Dubsmash to the TV screen for the first time" said Roland Grenke, co-founder and CEO of Dubsmash. "We are very much looking forward to the campaign."
About
Bravo Media
Bravo Media is the premiere lifestyle and entertainment brand that drives the cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Thicker Than Water" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live." Available in 92 million homes,
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch
Bravo anywhere: On Demand, online or across mobile and connected TVs.
Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980. Watch
Bravo anywhere: On Demand, online or across mobile and connected TVs.
About
Oxygen Media
Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. The network's relevant and engaging content reflects how real women with real stories see the world - vibrant, optimistic and bold.
Oxygen is the destination where women can come together across multiple platforms to have fun and encourage each other through their individual and collective journeys. The growing network's unscripted original programming includes "Sisterhood of Hip Hop," "Pretty. Strong.", "The Prancing Elites Project," "Like A Boss," "Create Your Day Job" and the popular "Preachers" franchise. Available in over 77 million homes,
Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch
Oxygen anywhere: On Demand, online or across mobile and connected TVs.
About E!
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social.
E! programming includes core franchises "E! News," "The Soup" and "Fashion Police," popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "House of DVF," "I Am Cait," and "Stewarts & Hamiltons," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights.
E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
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