Animal Planet's PUPPY BOWL XIII was the second highest-rated PUPPY BOWL ever with a 1.11 rating from 3-5PM/ET (12-2PM/PT) on Sunday, Feb. 5 among Adults 25-54 in L+SD, up +4% from last year's game (1.07) and ranking behind only PUPPY BOWL X in 2014 (1.25). PUPPY BOWL XIII averaged 2.5 million Total Viewers P2+ from 3-5PM/ET (12-2PM/PT), up double digits (+12%) vs. PUPPY BOWL XII in Feb. 2016 (2.2M). Other key demos that were up included Men 25-54 (+9%), Adults 18-49 (+17%), Adults 18-34 (+20%) and Adults 12-17 (+49%).
Puppy Bowl XIII pushed
Animal Planet to rank #1 in its time period on all of cable among Total Viewers P2+, Adults 25-54, Men 25-54, Women 25-54, Person 18-49, Women 18-49, Persons 18-34.
PUPPY BOWL XIII dominated as the #1 cable telecast of the day among Total Viewers P2+, Women 25-54 and Women 18-49 and was the #1 non-sports cable telecast of the day among Adults 25-54 and Adults 18-49.
PUPPY BOWL XIII ranked #2 in ALL OF TELEVISION from 3-5PM/ET (12-2PM/PT) in its timeslot among Women 25-54 and Women 18-49 for the fifth consecutive year, no exclusions, beating programming on ABC, NBC, CBS, and all of cable, behind only
FOX and its
SUPER BOWL coverage.
In social and digital,
PUPPY BOWL XIII beat out the competition to land as the #1 most social non-sports program for Sunday, while coming in at as the #2 most social TV program overall on Sunday. Responding to Team Fluff's revenge over Team Ruff, 1.2 million people generated 1.5 million social media interactions across Facebook and Twitter.
Puppy Bowl conversation earned trending topics on Twitter and Facebook, with mentions on Twitter, Facebook and Instagram from celebrities Amy Schumer, Rainn Wilson, Rob Lowe, Wil Wheaton, Latoya Jackson and Alyson Hannigan. Even Lin-Manuel Miranda paid homage to the aptly named puppy star, Alexander Hamilpup. Wearing their #TeamRuff and #TeamFluff bandanas, dogs all over the country cheered on the pups via their social media including the celeb pups @Chloetheminifrenchie, @Manny_the_Frenchie and @Calistathepitbull, among others.
The premiere of ANIMAL NATION WITH ANTHONY ANDERSON at 5PM with a .51 rating in Adults 25-54 made it Animal Planet's strongest series launch in nearly three years in L+SD (Rocky Mountain
BOUNTY HUNTERS - April 4, 2014). The episode drove
Animal Planet to break into cable top five networks in its time period in Adults 25-54 (#4), Men 25-54 (#5), Adults 18-49 (#4), Men 18-49 (#3), Women 18-49 (#4), Adults 18-34 (#3), and Adults 12-17 (#4). ANIMAL NATION WITH ANTHONY ANDERSON will air in its regular timeslot beginning Friday, Feb. 10 at 10PM ET/PT.
PUPPY BOWL XIII is produced for
Animal Planet by Discovery Studios. Simon Morris is the executive producer and Cindy Kain is the vice president of current production for Discovery Studios. For Animal Planet, Dawn Sinsel is the executive producer and Pat Dempsey is the producer.
Source: NMR, 02/05/2017, L+SD; Social Claim - Nielsen, Social Content Ratings Data
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