'Big Brother' Wins Thursday Slot in Viewers, Key Demos

BIG BROTHER THURSDAY swept its time period in viewers and key demographics and continues to post gains over last year's comparable broadcast, according to Nielsen preliminary live plus same day ratings for July 29.

BIG BROTHER THURSDAY was first in households (4.0/08), viewers (6.44m), adults 25-54 (2.7/09), adults 18-49 (2.2/08) and adults 18-34 (1.5/06).

Compared to the same night last year, BIG BROTHER THURSDAY was up +4% in adults 25-54 (from 2.6/09), +5% in adults 18-49 (from 2.1/08) and added +10,000 viewers (from 6.43m).

Updated Thursday ratings will be available this afternoon.