'Big Brother' Wins Sunday Time Period in Viewers and Key Demos

BIG BROTHER SUNDAY swept its time period in viewers and all key demographics, posting gains over last week and last year, according to Nielsen preliminary live plus same day ratings for July 25.

From 8:00-9:00 PM, BIG BROTHER 12 SUNDAY was first in households (4.3/08), viewers (7.22m), adults 25-54 (3.0/09), adults 18-49 (2.5/08) and adults 18-34 (2.0/08) for the third consecutive week. Compared to last week, BIG BROTHER 12 SUNDAY was up +5% in households (from 4.1/08), +9% in adults 18-49 (from 2.3/08), +11% in adults 18-34 (from 1.8/07), even in adults 25-54 and added +300,000 viewers (from 6.92m, +4%).

Compared to the same week last summer, BIG BROTHER SUNDAY was up +19% in viewers, +25% in adults 18-49 and adults 18-34 and +20% in adults 25-54. Updated Sunday ratings will be available tomorrow.