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'Big Brother' Tops Thursday Ratings in Adults 18-49 and 25-54

By: Aug. 20, 2010
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BIG BROTHER was Thursday's #1 program in adults 18-49 and adults 25-54 while posting week-to-week and year-to-year increases, according to Nielsen preliminary live plus same day ratings for Aug. 19.

BIG BROTHER Thursday was first in households (4.5/08), viewers (7.45m), adults 25-54 (3.0/10), adults 18-49 (2.4/09) and adults 18-34 (2.0/08). Compared to last week, BIG BROTHER Thursday was up +5% in households (from 4.3/08), even in adults 25-54, adults 18-49 and adults 18-34, and added +210,000 viewers (from 7.24m, +3%).

For more information on the CBS reality show, visit www.cbs.com/primetime/big_brother.



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