Bear Fisher Named Senior VP of Marketing, Brand Strategy for NBCUniversal

Bear Fisher has joined the NBCUniversal Television & New Media Distribution and NBCUniversal Domestic Television Distribution divisions as Senior Vice President, Marketing and Brand Strategy, it was announced today by Frances Manfredi, President, NBCUniversal Television & New Media Distribution, U.S. & Canada and Valerie Schaer, Executive Vice President, Creative Affairs, NBCUniversal Domestic Television Distribution to whom Fisher will report.

In Fisher's new role, she will oversee the creative direction and brand strategy for both divisions. Fisher will be responsible for the development of creative marketing on-air, print and online promotional strategies for first-run Syndicated series launch campaigns. In addition, Fisher will lead advertising campaigns, produce sales presentations and oversee brand development initiatives, working closing with both divisions' programming development, distribution sales, research and advertiser sales teams. Fisher will be based in New York City.
"Bear is an extremely talented executive bringing her unique wealth of experience and innovative vision to our group," said Manfredi. "Bear will be an integral part of the team as we work to strategically monetize NBCU's vast portfolio to linear and digital platforms."

"Bear's experience in creating program identities, developing innovative campaigns and growing audiences is a tremendous asset to our group as we prepare to launch 'The Meredith Vieira Show' next fall and in our efforts to build on NBCU's success and evolution in the ever changing daytime syndication landscape," said Schaer.

"I'm incredibly excited about the opportunity to Leverage and extend the myriad properties from the NBCU portfolio to build long-term franchises for the company," said Fisher. "I look forward to working with such a talented group who have become industry leaders in daytime syndication programming and who are pioneers in the new media distribution marketplace."

Fisher has been with the company for over 12 years and for the past two years she served as Senior Vice President, Brand Strategy and Creative Director for The Style Network. She oversaw and maintained the creative and strategic vision of all on-air, print and online design activities for the network including Style's first competition series, "Styled to Rock."

Before The Style Network, Fisher held the role of Senior Vice President, Creative Director for both E! and Style. Fisher oversaw all creative advertising and promotion for the networks, including on-air promotions and design, as well as print and online advertising. Fisher previously served as Vice President, On-Air Promotions, overseeing the creation of all promotional spots and interstitial programming for E! and Style. In this role, she was instrumental in building some of the networks' most popular franchises, including E!'s "Keeping Up with the Kardashians," "Chelsea Lately" and "Live from the Red Carpet" along with Style's "Ruby," "Giuliana & Bill" and "Clean House." Fisher also led several key brand development initiatives for the networks. Prior to joining E! and Style in 2001, Fisher served as Director, On-Air Promotions, FX Networks, where she worked on show launches and network rebrands for FX and FOX Movie Channel.

Fisher graduated from the University of Connecticut with a Bachelor of Science in Communications.

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