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BROADWAY ON LIVE Week Delivers Big Ratings

By: Aug. 06, 2013
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During the week of July 22, 2013, which included the final 3 days of the 2013 July Sweep, "LIVE with Kelly and Michael" stood as the No. 1 Syndicated talk show in Households (2.5 rating-tie) and Women 25-54 (1.5 rating-tie). In fact, "LIVE" has finished as the week's No. 1 talker in Homes in 3 of the last 4 weeks, and in Women 25-54 in 5 of the last 6 weeks.

Heading to the Great White Way during the week, "Broadway on LIVE" Week was up over the prior week by 4% in Homes (2.5 vs. 2.4), by 5% in Total Viewers (3.343 million vs. 3.178 million) and by 7% in Women 25-54 (1.5 vs. 1.4) to match its best HH rating and draw its largest overall audience in 8 weeks - since the week of 5/27/13.

Monday's telecast (on 7/22/13), which saw host Kelly Ripa backstage at the Tony Award-winning musical "Pippin," was the show's top-rated for any telecast in HHs (2.7) and Women 25-54 (1.6) in nearly 3 months - since 5/6/13 and 4/29/13, respectively.

During the 2013 July Sweep, "LIVE with Kelly and Michael" ranked as the No. 1 syndie talk show in Households (2.5 rating-tie) and Women 25-54 (1.5 rating), beating both "Dr. Phil" and "Ellen" on the latter measure despite "LIVE's" early time periods with lower overall TV usage levels.

"LIVE" grew its overall audience from the 2013 May Sweep (3.264 million vs. 3.243 million), while retaining 100% of its May numbers in Homes and Women 25-54.

"LIVE" was up over the year-ago July sweep by 9% in Homes (2.5 vs. 2.3), by 9% in Total Viewers (3.264 million vs. 3.003 million) and by 15% in Women 25-54 (1.5 vs. 1.3) to deliver its strongest July sweep in 5 years - since 2008.

Photo credit: David Russell/Disney-ABC Domestic Television.



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