BONES Season Premiere Boosts FOX to Strongest Fall Ratings Ever

BONES Season Premiere, Tuesday Comedy Returns and First THE X FACTOR Voting Round Boost FOX's Year-Over-Year Gains.

Airing its regular schedule of entertainment programming last week, FOX increased its year-over-year gains among both Adults 18-49 (+17%) and Total Viewers (+20%) and kept up its streak as the only broadcast network to improve its performance to date versus last Fall. Thanks to the return of GLEE, NEW GIRL and RAISING HOPE, and the very first voting round of THE X FACTOR, FOX averaged a 3.0/8 rating last week and continues to rank No. 1 among Adults 18-49, Adults 18-34 and Teens this season.

In addition, FOX's Monday dramas and Tuesday comedies saw significant increases from DVR viewership last week. Both TERRA NOVA and HOUSE posted +48% ratings gains within the first three days after airing, while NEW GIRL and GLEE saw lifts of +36% and +33%, respectively. These increases were all higher than the lifts the shows received after their previous original telecasts.

Weekly Program Rankers

FOX had 4 of the Top 20 programs among Adults 18-49: THE X-FACTOR-WED (No. 8), THE SIMPSONS (No. 11 tie), THE X-FACTOR-THU (No. 11 tie), and NEW GIRL (No. 16).

FOX had 9 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 4), FAMILY GUY (No. 5 tie), THE SIMPSONS (No. 5 tie), THE X-FACTOR-WED (No. 11 tie), AMERICAN DAD (No. 11 tie), GLEE (No. 14), THE X-FACTOR-THU (No. 18), ALLEN GREGORY (No. 19 tie), and BONES (No. 19 tie).

FOX had 10 of the Top 20 programs among Teens: GLEE (No. 3), NEW GIRL (No. 4), THE X-FACTOR-THU (No. 6 tie), THE SIMPSONS (No. 6 tie), FAMILY GUY (No. 8), THE X-FACTOR-WED (No. 9), AMERICAN DAD (No. 12 tie), BONES (No. 12 tie), RAISING HOPE (No. 15), and ALLEN GREGORY (No. 17).

FOX had 2 of the Top 20 programs among Total Viewers: THE X-FACTOR-WED (No. 17) and THE X-FACTOR-THU (No. 19).

Nightly and Program Highlights - October 31 - November 6, 2011

MONDAY

8:00-9:00 TERRA NOVA: (Adults 18-49: 2.1/6, 6.6 Mil Total Viewers)

9:00-10:00 HOUSE: (Adults 18-49: 2.5/6, 6.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.3/6, 6.6 Mil Total Viewers)

Airing on Halloween night, TERRA NOVA posted a 2.1/6 among Adults 18-49. HOUSE followed at 9pm with a 2.5/6 in Adults 18-49.

FOX ranked #3 for the night among Adults 18-49 and #2 in Adults 18-34 and Teens (tie).

TUESDAY

8:00-9:01 GLEE: (Adults 18-49: 3.0/8, 7.5 Mil Total Viewers)

9:01-9:31 NEW GIRL: (Adults 18-49: 3.6/9, 7.4 Mil Total Viewers)

9:31-10:00 RAISING HOPE: (Adults 18-49: 2.5/6, 5.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 3.0/8, 6.9 Mil Total Viewers)

After a three week hiatus, GLEE came back to a 3.0/8. GLEE ranked #2 in the 8pm hour among Adults 18-49 and #1 in Adults 18-34 and Teens and was the highest rated program of the night in Teens.

At 9pm NEW GIRL returned to a 3.6/9 after three weeks off the air and still managed to be the highest rated program of the night among Adults 18-34. NEW GIRL won its 9pm half hour among Adults 18-49, Adults 18-34 and Teens.

At 9:30pm RAISING HOPE delivered a 2.5/6 and won its half hour among Adults 18-34 and Teens.

FOX ranked #2 for the night among Adults 18-49 and #1 in Adults 18-34 and Teens.

WEDNESDAY

8:00-10:00 THE X FACTOR-WED: (Adults 18-49: 4.0/11, 11.8 Mil Total Viewers)

FOX won Wednesday night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens. This marks the 10th time THE X FACTOR has won the night airing against entertainment programming (excluding only Sunday, 10/16/11).

The Top 12 finalists performed on THE X FACTOR and drew a 4.0/11. In Adults 18-34, THE X FACTOR held onto 100% of its most recent Wednesday telecast rating (3.3 on 10/5/11).

In addition, THE X FACTOR built throughout the night and was up +19% in its last half-hour vs. its first among Adults 18-49 (half-hours: 3.6 > 3.9 > 4.1 > 4.3).

THURSDAY

8:00-9:00 THE X FACTOR-THU: (Adults 18-49: 3.7/11, 11.6 Mil Total Viewers)

9:00-10:00 BONES (P): (Adults 18-49: 3.3/8, 10.0 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 3.5/9, 10.8Mil Total Viewers

FOX won Thursday night among Adults 18-49, Adults 18-34 and Teens - marking a victory for FOX on every Thursday so far this season among Adults 18-49.

The first live results show of THE X FACTOR posted a 3.7/11, equal to its most recent Thursday telecast three weeks ago from 8-10p (10/13/11, 3.7/10), while up +6% in the 8-9p hour (vs. 3.5/10, 8-9p on 10/13/11). THE X FACTOR results show retained 97% of Wednesday's live performance show in the 8-9p hour (3.8/11).

THE X FACTOR grew substantially from start to finish, up +21% in its second half-hour vs. its first (Adults 18-49: 3.4/10 > 4.1/11) and was the highest rated program of the night in Teens.

At 9pm the season premiere of BONES posted a 3.3/8, up +22% from its 8p premiere last season (9/23/10, 2.7/8). In fact, BONES delivered its highest rated premiere since season 4 in Adults 18-49 (9/3/08) and its highest rated fall telecast in three years (since 11/12/08).

The BONES premiere matched last spring's post-Idol average (3.3) with originals among Adults 18-49 and is up +8% among Adults 18-34 (2.7 vs. 2.5). BONES also outperformed its Fall 2010 average by +32% among Adults 18-49 (3.3 vs. 2.5) and +17% among Adults 18-34 (2.7 vs. 2.3).

BONES outperformed ABC's Grey's Anatomy by +5% in Total Viewers (10.0 vs. 9.5 Mil) and won the 9pm hour among Teens (2.1), posting its highest rated premiere in the demo since its series debut (2.3/8 on 9/13/05).

FRIDAY

8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.5/5, 3.7 Mil Total Viewers)

9:00-10:00 FRINGE: (Adults 18-49: 1.3/4, 3.2 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.4/4, 3.5 Mil Total Viewers)

Friday's KITCHEN NIGHTMARES posted a 1.5/5 among Adults 18-49 and won the 8pm hour among Adults 18-49 and Adults 18-34. .

FRINGE posted a 1.3/4 and ranked #4 in the hour among Adults 18-49 and #2 among Adults 18-34.

FOX ranked #2 among Adults 18-49 for the night and #1 among Adults 18-34, and was up +56% vs. the same night last year among Adults 18-49 (1.4/4 vs. 0.9/3).

SATURDAY

8:00-8:30 COPS: (Adults 18 49: 1.2/4, 3.5 Mil Total Viewers)

8:30-9:01 COPS 2: (Adults 18 49: 1.3/4, 4.0 Mil Total Viewers)

9:01-10:00 TERRA NOVA (R): (Adults 18 49: 0.6/2, 1.9 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 2.8 Mil Total Viewers)

With COPS and an encore TERRA NOVA, FOX ranked #2 for the night on a total primetime basis among Adults 18-49 and #3 among Adults 18-34.

SUNDAY

7:00-7:38 NFL OVER-RUN: (A18 49: 12.2/32, 33.6 Mil Total Viewers)

7:38-8:00 THE OT: (A18 49: 6.1/16, 15.7 Mil Total Viewers)

8:00-8:31 THE SIMPSONS: (A18 49: 3.7/9, 8.0 Mil Total Viewers)

8:31-9:00 ALLEN GREGORY: (A18 49: 2.1/5, 4.3 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (A18 49: 3.1/7, 5.8 Mil Total Viewers)

9:31-10:00 AMERICAN DAD: (A18 49: 2.5/6, 4.8 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18 49: 5.1/12, 12.6 Mil Total Viewers)

FOX's NFL OVER-RUN and THE O.T. combined with Animation Domination to give FOX the No. 2 rank in Adults 18-49, Total Viewers, Adults 18-34 and Teens.

THE SIMPSONS was the No. 2 entertainment program of the night among Adults 18-49 while THE SIMPSONS and FAMILY GUY were the top 2 entertainment programs of the night among Adults 18-34.

At 8pm THE SIMPSONS posted a 3.7/9 among Adults 18-49, slightly above its prior season average (3.6/9).

At 8:30p week two of ALLEN GREGORY posted a 2.1/5. FAMILY GUY at 9pm posted a 3.1/7 and AMERICAN DAD closed the night with a 2.5/6.

OCTOBER 31 - NOVEMBER 6, 2011

TOTAL PRIMETIME

ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)

FOX 3.0/8 FOX 2.8/9 FOX 8.2

ABC 2.2/6 ABC 1.7/5 ABC 8.1

CBS 3.4/9 CBS 2.3/7 CBS 13.0

NBC 2.4/7 NBC 2.0/6 NBC 7.2

11/12 FOX Programs: Live + 7 in Adults 18-49

Live+Same Day vs. Live + 7 ratings (available through 10/23/11) among Adults 18-49:

11/12 Season thru 10/23 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
TERRA NOVA 2.9/7 4.1/10 +41%
HOUSE 3.2/8 4.4/10 +38%
GLEE 3.8/11 5.0/14 +32%
NEW GIRL 4.5/11 6.0/15 +33%
RAISING HOPE 2.9/7 3.8/9 +31%
THE X FACTOR- Wed 4.2/11 4.8/13 +14%
THE X FACTOR- Thu 4.0/11 4.6/13 +15%
KITCHEN NIGHTMARES 1.5/5 1.9/7 +27%
FRINGE 1.3/4 2.1/6 +62%
THE SIMPSONS 3.4/9 3.9/10 +15%
THE CLEVELAND SHOW 2.9/7 3.2/8 +10%
FAMILY GUY 3.8/9 4.7/11 +24%
AMERICAN DAD 2.9/6 3.3/7 +14%

11/12 FOX Programs: Live +7 in Total Viewers

Live+Same Day vs. Live + 7 ratings (available through 10/23/11) among Total Viewers:

11/12 Season thru 10/23 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
TERRA NOVA 8.5 11.2 +32%
HOUSE 8.3 10.8 +30%
GLEE 8.7 11.6 +33%
NEW GIRL 9.4 12.2 +30%
RAISING HOPE 6.4 8.0 +25%
THE X FACTOR- Wed 12.1 13.7 +13%
THE X FACTOR- Thu 11.9 13.4 +13%
KITCHEN NIGHTMARES 3.8 4.5 +18%
FRINGE 3.2 4.8 +50%
THE SIMPSONS 7.1 8.0 +13%
THE CLEVELAND SHOW 5.8 6.4 +10%
FAMILY GUY 7.3 8.9 +22%
AMERICAN DAD 5.8 6.6 +14%

 

 

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