BLINDSPOT, TAKEN and DATELINE NBC Are The Top Non-Sports Alternatives In Total Viewers At 8, 9 And 10 P.M.

Friday Primetime Ratings:

"Blindspot" (0.6/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET):

· Retains 100% week to week in 18-49 (0.6 vs. 0.6) and 99% in total viewers (3.362 million vs. 3.403 million, which was the show's most-watched episode since Jan. 26).

· Finishes #1 excluding sports in the timeslot among ABC, NBC and FOX in total viewers.

· Will add significant viewership via time-shifting and VOD - so far this season, "Blindspot" isincreasing by +94% in 18-49 rating going from L+SD to L+7 (from a 0.66 to a 1.28) and +2.2 million viewers overall (3.4 million to 5.6 million). When projected 35-day non-linear viewing is included, the "Great News" 18-49 rating grows to a 2.05.

· Upscale: "Blindspot" is attracting a solid upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

"Taken" (0.4/2 in 18-49, 2.9 million viewers overall from 9-10 p.m. ET):

· Ranks #1 among non-sports programs on ABC, NBC and FOX in the timeslot in total viewers.

· Finishes within 0.1 of a point of last week in 18-49 (0.4 vs. 0.5) and retains 90% in total viewers (2.904 million vs. 3.238 million, which was the show's top total-viewer result this season).

· Will add significant viewership via time-shifting and VOD - the previous episode of "Taken"grew by +41% in 18-49 (0.46 to 0.65) and +1.2 million viewers overall (3.2 million to 4.4 million) going from L+SD to L+3 Nielsens.

"Dateline NBC" (0.6/3 in 18-49, 0.8 in adults 25-54, 3.7 million viewers overall from 10-11 p.m. ET):

· Retains 100% week to week in adults 18-49 (0.6 vs. 0.6) and 96% in total viewers (3.714 million vs. 3.879 million).

· Ranks #2 in the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers and is #1 excluding sports in those measures.

· Is the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers

· Increases its rating from half-hour to half-hour in adults, men and women 18-49; adults, men and women 25-54; and total viewers, despite the 10 p.m. hour.

· Will add substantial viewership via time-shifting - the prior Friday's edition of "Dateline"increased by +42% in 18-49 (0.64 to 0.91) and +1.2 million viewers overall (3.9 million to 5.1 million) going from L+SD to L+3 Nielsens.

· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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