BIG BANG THEORY and ELEMENTARY Soar in Live+3 Day Playback

Through the first three weeks of the 2012-2013 season, CBS continues to lead all networks in L+3 day DVR lift among viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus 3-day ratings through Oct. 14, 2012.

Live plus 3-day playback has added +1.57 million viewers (+15%) to CBS's three-week live plus same day audience, the most of any network, increasing its average to 11.77m. CBS has extended its season-to-date viewer advantage to +2.06m versus its live same day lead of +1.50m. NCIS remains television's #1 program with 21.97 million viewers.

Among adults 18-49, CBS added +0.5 points (+22%) to 2.8, tied for the most of any network. Among adults 25-54, CBS added +0.7 (+23%) to 3.7, more than any other network.

CBS has 10 programs gaining more than two million viewers, more than any other network:

Actual Percentage
THE BIG BANG THEORY +3.18m (18.21m from 15.03m) +21%

ELEMENTARY +2.99m (15.26m from 12.27m) +24%

NCIS +2.68m (21.97m from 19.29m) +14%

PERSON OF INTEREST +2.61m (17.04m from 14.43m) +18%

BLUE BLOODS +2.51m (13.02m from 10.51m) +24%

CRIMINAL MINDS +2.42m (14.03m from 11.61m) +21%

HAWAII FIVE-0 +2.40m (10.53m from 8.13m) +29%

THE MENTALIST +2.34m (12.61m from 10.27m) +23%

CSI +2.12m (12.85m from 10.73m) +20%

VEGAS +2.02m (14.92m from 12.90m) +16%

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