AwesomenessTV Launches New iOS App; Debuts Season 2 of SIDE EFFECTS
By: Caryn Robbins May. 13, 2014
AwesomenessTV today announced the launch of its first mobile app for iOS. The AwesomenessTV app will provide new ways for fans to engage with their favorite shows and channels. Fans of the hit musical drama Side Effects will be able to binge view the entire second season, debuting today exclusively via the app. Alternatively, new episodes will be released weekly on Thursdays beginning with the first of four episodes on May 15 at www.youtube.com/awesomenesstv
Inspired by the phenomenon of millions of people covering songs on YouTube, Side Effects is told from the perspective of 16-year-old Whitney Connolly, who is prescribed a medication that comes with an interesting side effect - musical hallucinations -- as she struggles with the death of her mother and the disappearance of her father. The soundtrack is distributed by Universal Music Group and will be available digitally. Side Effects, co-produced by AwesomenessTV and Universal Cable Productions (UCP), generated over two million views its first week when it originally debuted October 2013 as a long form special, the equivalent of #2 in the teen demo for television ratings that same week.
Chester See (ChesterSee), Meg DeLacy, Lulu Antariksa, Cade Canon Ball, Finn Roberts, Keli Price, Lia Marie Johnson (LiaMarieJohnson) return for season two along with Youtube stars Grace Helbig (ItsGrace) and GloZell (GloZell1), as well as TV talent Gracie Dzienny ("Supah Ninjas") and Mikey Roe ("Feed the Beast," "Foodiculous"). Featured music includes Top 40 pop covers of Anna Kendrick's "Cups," Capital Cities' "Safe and Sound," and One Direction's mega hit "Kiss You," as well as a new original song titled "Boom Boom." For the second season the Connelly kids take to the open road to follow photographic clues to find out what has happened to their dad.
"Our audience wants to consume their content whenever and wherever they like, so we are excited to provide new ways for them to engage with AwesomenessTV talent, series and channels through our new mobile app," said Brian Robbins, Founder and CEO AwesomenessTV. "As we discovered with Side Effects, AwesomenessTV fans will watch both long and short form content so this gives them the best of both worlds, long form on the app and short form on our Youtube channel."
"Side Effects gave us the opportunity to explore long format viewing on Youtube as a distribution channel in great collaboration with Awesomeness TV and the audience truly responded," said Dawn Olmstead, Executive Vice President, Development, Universal Cable Productions. "The success of Side Effects speaks to the quality of the material and what a strong story can deliver. We're excited to launch the second season and to continue exploring other ways to develop the concept even further."
Side Effects executive producers are Brian Robbins, Joe Davola, Shauna Phelan, star Chester See, and Allison Schroeder (Mean Girls 2 and 90210), who also wrote Side Effects. Side Effects is directed by Grammy® nominee Matt Stawski (Cee Lo Green's "Forget You").
UCP will also distribute the drama through various windows and platforms, including international territories, digital download and VOD.
To view Side Effects Season 2 Trailer, click here:
To download the AwesomenessTV Mobile App, click here:
https://itunes.apple.com/us/app/awesomenesstv/id829188300?mt=8
To purchase the Side Effects soundtrack, click here:
https://itunes.apple.com/us/album/side-effects-music-episode/id873787884?ls=1
About AwesomenessTV
AwesomenessTV, a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, is a wholly owned subsidiary of DreamWorks Animation (Nasdaq: DWA). Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Side Effects and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of Youtube stars. Beyond the Youtube platform AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around The World and its first TV series aired on Nickelodeon. AwesomenessTV is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).
About Universal Cable Productions
Universal Cable Productions creates innovative and critically acclaimed original scripted and digital content across multiple media platforms and outlets for domestic and international distribution. UCP produces "Covert Affairs," "Dig," "Playing House," "Psych," "Royal Pains," "Satisfaction" and "Suits" for USA; "Defiance," "Dominion" and "Warehouse 13" for Syfy and "Battlestar Galactica: Blood & Chrome" for distribution on Machinima Prime/YouTube, Syfy and DVD/Blu-Ray. Universal Cable Productions is a division of NBCUniversal.
About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.
Universal Music Group's labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.
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