VH1 today announced Grammy Award®-winning, multi-platinum recording artists and TV personalities T.I., Tameka 'Tiny' Harris, and Monica, along with Grammy Award®-nominee Luke James will all appear on its annual "Dear Mama: A Love Letter to Mom" premiering on Monday, May 6th at 10PM ET/PT. It was also announced Emmy® and Golden Globe® nominee Anthony Anderson and New York Times best-selling author and Actress La La Anthony will return to co-host the special.
"VH1's "T.I. & Tiny:
Friends &
Family Hustle" star T.I. will honor the powerful women in his life including his mom,
Violetta Morgan, his late sister,
Precious Harris, along with his wife Tameka "Tiny" Harris and her mom, Dianne Cottle-Pope. Grammy Award®-winner Monica, who also stars on the "Friends &
Family Hustle" series, will perform in honor of her mom, Marilyn P. Best.
Grammy Award®-nominated artist
Luke James will perform in celebration of all of the mothers in the room, while R&B legends Shai and SWV will join MTV PUSH Global Artist H.E.R. onstage for a memorable collaboration.
Previously announced participants include Grammy Award®-winning artists
Ashanti and H.E.R. who will perform and pay tribute to their mothers who have shaped their success, and Ciara, on behalf of #SeeHer, who will honor deserving moms for the strides they've made in support of the group's mission of increasing accurate representation of women and girls in advertising and media.
"Dear Mama: A Love Letter to Mom" will take place at The Theatre at
Ace Hotel in downtown Los Angeles, California.
For more updates go to DearMama.VH1.com. Follow @VH1 on Facebook, Twitter, Instagram and YouTube and use #DearMamaVH1 to join the conversation.
Official sponsors of "Dear Mama: A Love Letter to Mom" include Dove® Chocolate, Honey Nut Cheerios, Maybelline New York, Unilever, and Universal Orlando Resort.
"Dear Mama: A Love Letter to Mom" is produced by Flavor Unit and Jesse Collins Entertainment. Shakim Compere, Queen Latifah, Jesse Collins, and Jeannae Rouzan-Clay are Executive Producers. For VH1, Amy Doyle, Elena Diaz, Vanessa WhiteWolf and Andria Parides are Executive Producers, and Fonda Anita is Executive in Charge of Production.
VH1 is the dominant pop culture brand for adults 18-34. The network is available in 86 million U.S. households and has an array of digital channels and services including the VH1 App,
VH1.com and @VH1. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB). For more information, please visit
www.VH1press.com,
VH1.com, or the VH1 Facebook page. Follow us on Twitter @VH1PR
Jesse Collins Entertainment (JCE) is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, the company has played an integral role in producing some of television's most memorable moments in music entertainment including groundbreaking and award winning television programming including the BET Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. On the scripted side, JCE has produced numerous shows for BET including Real
Husbands of Hollywood starring
Kevin Hart as well as the critically acclaimed The
New Edition Story, a biopic on the boy band that aired as a 3-part mini-series on BET in January 2017. It posted record ratings for the network and attracted nearly 30 million viewers. It was followed by The
Bobby Brown Story, which chronicled the talented but troubled singer's exit from the popular '80s boy band through his solo success and was the highest rated non-tentpole program on the network since The
New Edition Story. The second season of American Soul, the critically-acclaimed period drama based on the untold rise of the iconic music and dance program Soul Train, will debut in 2020. For VH1, JCE has produced the network's annual
Mother's Day special, Dear Mama and the hit game show Hip Hop Squares. Next for JCE is Rhythm and Flow where judges Cardi B, Chance the Rapper and T.I. search for the next breakout hip-hop star in this music competition series for Netflix that will debut in late 2019. Collins is also a producer for The Grammy Awards and was on Billboard's R&B/Hip-Hop 100 Power Players list. He has also been featured in numerous publications including Ebony magazine's Power 100 issue and on the cover of Vibe magazine. Go to
http://www.jessecollinsent.com/ for more information on the company.
Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming.
The Association of National Advertisers (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. SeeHer's mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of the passage of the 19th Amendment, which gave American women the right to vote. The group developed a Gender Equality
Measure (GEM™) to track progress and the marketing effect of removing unconscious bias from ads and programming. High GEM™ scores directly correlate to improved ROI. GEM™ won the 2017 ESOMAR Research Effectiveness Award. The methodology became the industry standard in the U.S., which led to a global rollout in 2018, making GEM™ the global "gold standard measurement. For more information, visit
www.SeeHer.com.
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