Anna Robertson Named Vice President, Growth and Partnerships at ABC Owned Television Stations

Anna Robertson has been named vice president, Growth and Partnerships for the ABC Owned Television Stations; it was announced today by Wendy McMahon, president, ABC OTVS.

In this newly created role, Robertson will work across the group's eight owned stations to drive local and national opportunities for audience and revenue growth. She will develop and execute strategies that deepen OTV's brand value, expand reach and drive nontraditional revenue through innovative partnerships and growth on emerging platforms.

Previously, Robertson had worked for the past two years on strategic initiatives and special projects for Disney|ABC Television.

"Through my work this past year with Anna on several partnership initiatives, it became clear she would be a valuable addition to our team," said Wendy McMahon. "This is a transformative time for the local media landscape, and Anna will be instrumental in executing our vision for the ABC owned stations' continued growth."

"Given their market strength and deep community relationships, ABC's local stations are ideally positioned to expand their business by serving audiences in powerful new ways," said Robertson. "I look forward to working with the many talented people across the organization as we continue to innovate and grow, and in helping partners connect with consumers where it matters most - in their local communities."

Robertson is an award-winning producer, executive and entrepreneur at the forefront of changes in the media landscape. Prior to rejoining ABC, she spent six years at Yahoo!, most recently as vice president, head of Video, managing original video production, programming and partnerships. She oversaw over 50 original video series across news, finance, lifestyle and entertainment, and won Edward R. Murrow Awards for News Documentary and Outstanding Video Features Reporting.

Robertson spent the first decade of her career at ABC News where she became an Emmy® Award-winning senior producer for "Good Morning America." In that role, she led the production of major news and cultural events, forging innovative partnerships. Before joining "GMA," Robertson was Diane Sawyer's producer, covering impactful stories around the world including 9/11, the Iraq War, the tsunami in Asia and Hurricane Katrina. She started at ABC News as a desk assistant.

Robertson has a bachelor's degree in American studies/English and history from the University of Virginia.

About the ABC Owned Television Stations Group
A part of Disney|ABC Television, the ABC Owned Television Stations Group reaches 23% of U.S. television households and includes WABC-TV in New York; KABC-TV in Los Angeles; WLS-TV in Chicago; WPVI-TV in Philadelphia; KGO-TV in San Francisco; KTRK-TV in Houston; WTVD-TV in Raleigh-Durham, NC; and KFSN-TV in Fresno, CA. The Stations Group also includes ABC National Television Sales, a sales representation unit for the owned stations as well as outside clients, and the Live Well Network, a broadcast programming service for digital channels in owned markets.

Photo Credit: Yahoo

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