Animal Planet achieves its best-ever first quarter among major demos in prime, reeling in 316K P25-54, 283K P18-49 and 164K M25-54. In prime & total day, the Planet captured 695K and 447K P2+ viewers, respectively for the quarter. Continuing its streak from 2012, Animal Planet ranks among the top 20 ad supported cable networks based on M25-54 delivery in first quarter (#18).
In addition, the network boasts the network's highest March performance among P18-49 (267K), M18-49 (138K), M25-54 (162K) and best in 10 years among P25-54 (302K) in prime, while in total day garnering best-ever delivery among P25-54 (187K) and M25-54 (92K).The network's success is fueled by six series delivering 1M P2+ viewers including TANKED, FINDING BIGFOOT, GATOR BOYS, WILD WEST ALASKA, TOO CUTE! and PIT BULLS & PAROLEES. In addition, PUPPY BOWL IX kicked started the year bringing in more than 12.4 million unique P2+ viewers across the 12 hour marathon- its largest audience ever! Following on the heels of PUPPY BOWL'S success, the new season debut of TANKED, "Pranks and Dranks" hooked a series high delivering 1.6 M P2+ viewers - far surpassing the previous high of 1.2M viewers and helping Animal Planet achieve its best Friday night performance in network history among total viewers, with 1.3M P2+. Meanwhile, Gator Boys & Wild West Alaska rank as the network's second & third highest rated series year to date reeling in 1.1 M (+9% versus last season) and 1 M in this first season P2+ viewers, respectively.Videos