While she is well-known for comedic roles on Saturday Night Live and Suburgatory, Ana Gasteyer is not joking about her love for Weight Watchers Online and is sharing her experience in a new spring advertising campaign due to break March 31. Weight Watchers International, Inc. (NYSE: WTW) today unveils a new campaign using Gasteyer's trademark humor and Broadway-caliber singing voice to tap into the universally relatable and humorous thoughts women often share about weight and weight loss. Gasteyer has openly shared her funny "inner" thoughts about Weight Watchers Online with her 70,000 fans on Twitter since starting to follow the plan on her own last year, which she credits with helping her to drop two clothing sizes.
Gasteyer was introduced to Weight Watchers Online through a friend who had great success with the plan. She realized it was a plan she could really live with and had the tools to help her to stay on track - even while traveling between her home in New York and work in Los Angeles.
"Like many moms, my body totally changed after I had kids. Now, I need to stay balanced and consistent or I'm in trouble - fast," said Gasteyer. "What hooked me to Weight Watchers Online is that it's not a diet at all. It's user-friendly and livable in the most real way. With Weight Watchers Online, I've gotten a lot more involved in food planning and making choices in advance to navigate the constant sea of cheese and pasta that surrounds you when you have kids."
Developed for Weight Watchers by McCann Erickson, the creative for the ads was a true collaboration with Gasteyer and showcases her Weight Watchers Online experience in her own self-deprecating words. The spots feature Gasteyer performing two stylish musical numbers: "I Lost My Weight Online" sung to the tune of "Orange Colored Sky" by Nat King Cole and "Sleeveless" to the tune of "Fever" by
Peggy Lee. In settings evocative of her own nostalgic musical act, she sings that "Weight Watchers saved my behind" and that her "arms no longer jiggle" when she claps. In addition, the actress's personal video as part of the Weight Watchers "I'm Only Human and I Did It" project on
Youtube will go live shortly.
"When we noticed Ana tweeting at and about us, we loved the humor and realness of how she sees and uses Weight Watchers Online," said Cheryl Callan, Senior
Vice President of Marketing, Weight Watchers. "We felt that together we could not only laugh with her about our collective desire to go sleeveless, but also to show how Weight Watchers Online helped her think differently about losing weight."
As a Weight Watchers Online member, Gasteyer follows the new Weight Watchers 360° program, a breakthrough approach with the PointsPlus plan as its foundation plus new tools to help members make healthy choices become second nature. Gasteyer is a big fan of the Weight Watchers 360° mobile app, which allows members to conveniently track food choices, manage environments, provide calm direction in common "panic moments," and jumpstart healthy routines. She also loves to entertain at home and uses the Weight Watchers Kitchen Companion app for iPad to find new recipes that will appeal to her guests while keeping her on plan.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
SOURCE Weight Watchers International, Inc.
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