Amazon Channels Launches Curated Bollywood Channel

For all you Bollywood fans out there - listen up! Amazon today announced the launch of Heera, a new curated on-demand subscription from Amazon Channels, featuring movies, serials, and kids content in Hindi, Telugu, Tamil, Marathi, and Bengali. Available to Prime members in the U.S. for less than $5 per month (following a 7-day free trial), Heera provides a deep library of classic and newly released titles, including Bollywood blockbusters such as Sultan starring Salman Khan, Kapoor and Sons with Sidharth Malhotra and Alia Bhatt, and Fan starring Shah Rukh Khan, along with regional hits such as Kabali (2016's top Tamil movie), Marathi classic Mee Shivajiraje Bhosale Boltoy, and Telugu's Eega starring Sudeep.

For U.S. audiences, Indian film and TV content can be difficult to find in one place - until now. Amazon has made it easy by curating over several hundred titles of the best content that the whole family will love. With new titles added every month, there will always be a new movie or show to discover.

As a reminder, Amazon launched Anime Strike, their first curated on-demand subscription just last month - focused on providing Anime fans with a destination to discover Anime classics, exclusives, and hard-to-find content. Heera marks Amazon's second curated subscription, joining the 100+ on-demand channels already available on Amazon Channels.

About Amazon Channels Amazon Channels is the new way for Prime members to watch over 100 on-demand channels - no cable required, cancel anytime, and no additional apps to download. The service includes a wide variety of popular and more niche video subscriptions to choose from, including HBO, SHOWTIME, STARZ, PBS KIDS, Acorn TV, A+E Network, AMC, CineMax and Seeso, plus Anime Strike and Heera - curated on-demand subscriptions by Amazon Channels. Amazon Channels features numerous benefits for viewers, including:

· Pay for only the channels you want

· No cable package required

· Watch anywhere, anytime on over 650 compatible devices

· Self-service cancellation of any subscription at anytime

· Create your own custom lineup from over 100 premium and specialty channels

· Free trials on all subscriptions

· Convenience of one account, no additional passwords to remember

· Trusted, reliable streaming from Amazon Video

· IMDb X-Ray integration

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