Amazon Becomes an Official Retail Partner for SHARK TANK

Amazon today announced that it is an official retail partner for "Shark Tank." The new Amazon Launchpad SHARK TANK Collection, available at www.amazon.com/launchpad/sharktank, highlights products seen on "Shark Tank," including the Hatch Baby, Third Wave Water and Stasher, among others. This collaboration, which coincides with the premiere of "Shark Tank" season 10, provides an opportunity for successfully-funded SHARK TANK startups and entrepreneurs to launch and showcase their products on Amazon.com. "Shark Tank" season 10 airs on Sundays at 9|8c on ABC.

"We are thrilled to be working with the popular 'Shark Tank' franchise, highlighting products from startups, entrepreneurs and small businesses," said Jim Adkins, Vice President, Amazon. "The Amazon Launchpad program is all about empowering creators and inventors, enabling them to reach hundreds of millions of customers. By teaming up with 'Shark Tank,' we are MAKING IT fun and easy for fans of the show to discover a wide variety of unique innovations and cutting-edge products."

More than 70 products that successfully received funding from Sharks during seasons 1-9 are now available for purchase on Amazon.com, with products from season 10 and BEYOND to be featured in the AmazonLaunchpad SHARK TANK Collection in the future. All startups and entrepreneurs that Sharks have invested in will be considered for the Amazon Launchpad program. In addition, Amazon Web Services (AWS) is offering a $15,000 credit for cloud computing services to each eligible "Shark Tank" entrepreneur.

"For the first time ever, 'Shark Tank' has a store on Amazon.Com dedicated to helping our entrepreneurs scale their businesses and highlight top products from the show," said Barbara Corcoran, Shark. "We are excited for the Amazon Launchpad SHARK TANK Collection to bring products from our entrepreneurs to retail for customers and fans of the series."

"Our first big break as a company came with 'Shark Tank.' It got us the attention we needed to attract a wide audience," said Ann Weiss, CEO of Hatch Baby. "Working with Amazon Launchpad feels like our second big break. We're lucky to work with a team that understands the unique challenges facing entrepreneurs and who specifically supports and provides us with what we need to grow our business."

"Shark Tank," which is based on the Japanese "Dragons' Den" format created by Nippon Television Network Corporation, is produced by MGM Television in association with Sony Pictures Television.

Amazon Launchpad is a program that helps startups launch, market and distribute their products to hundreds of millions of Amazon customers around the globe. Founded in 2015 in the United States, the program has since expanded to nine countries and last year alone helped startups achieve more than $1.3 billion in sales, with over 41 million products sold. Amazon Launchpad offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package and access to Amazon's global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. To learn more about the Amazon Launchpad program, visit www.amazon.com/launchpad.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

"Shark Tank" is a critically acclaimed and multi-Emmy Award-winning reality show that has reinvigorated entrepreneurship in America. The Sharks - tough, self-made, multi-millionaire and billionaire tycoons - have searched nine seasons to invest in the best businesses and products that America has to offer. The Sharks are billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championDallas Mavericks; real estate mogul Barbara Corcoran; "Queen of QVC" Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O'Leary.

Sony Pictures Television (SPT) is one of the television industry's leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to managing one of the industry's largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global production business operating 22 wholly-owned or joint venture production companies in 12 countries around the world. Sony Pictures Television is a Sony Pictures Entertainment Company.

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