Al Roker, the weather anchor for NBC's "Today," and Hoda Kotb, co-host of "Today's" fourth hour, will welcome 2017 co-hosting NBC's live, high-definition coverage of the 128TH ROSE PARADE from Pasadena, California, on Monday, January 2 (11:30 a.m. - 1:00 p.m. ET/8:30-10:00 a.m. PT).*
This year marks the milestone 90-year anniversary of NBC broadcasting the parade, beginning on radio in 1927 and then televising the popular annual event beginning in 1954. This will be Roker's twentieth year as host and the fourth year for Kotb. The event will be held on January 2 this year due to the parade's 'Never on a Sunday' rule. "Echoes of Success" is the theme of the 2017 Rose Parade, the most popular New Year's celebration in the world. Three Olympic legends are honored as this year's Grand Marshals - six-time Olympic gold medalist and TRACK AND FIELD star Allyson Felix, five-time Olympic medalist and long distance swimmer Janet Evans and five-time Olympic medalist and diver Greg Louganis. The fun kicks off with an exciting opening celebration by Honda featuring their 'Hope Blooms Forever' entry, the first of 44 lavish and vibrantly colored floats in the parade. Dole's tropical paradise float titled 'Spirit of Hawaii' will feature the largest waterfall in Rose Parade history, while Cal Poly Universities' entry titled 'A New Leaf' will showcase a floral family of chameleons, and Western Asset Management Company's 'Prosperity in the Wild' float will spotlight rare and endangered species. Lucy Pet's entry, which includes an 80-foot long ocean of water featuring a wave machine and SURFING dogs, will try to claim two new Guinness World Records as the longest float (at 125 feet) and the heaviest float.Videos