Adult Swim Takes Key Adult Demos in Total Day

Across the first week of November 2013, Adult Swim's Total Day Delivery average ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable. Compared to the same week in 2012, Total Day delivery grew by double digits among each targeted demo: adults 18-24 by 16%, adults 18-34 by 27%, adults 18-49 by 22%, men 18-34 by 15% and men 18-49 by 13%.

Adult Swim also ranked #1 among basic cable networks for Primetime (Broadcast definition) delivery of adults 18-34. Versus the same week in 2012, Primetime delivery increased dramatically across the board - adults 18-24 by 24%, adults 18-34 by 27%, adults 18-49 by 27%, men 18-24 by 15%, men 18-34 by 24% and men 18-49 by 27%.

Among Adult Swim original programming, Tim & Eric's Bedtime Stories (Thursday, 12 a.m.) and The Eric Andre Show (12:30 a.m.) both ranked #1 in their respective time periods among men 18-24.

Sunday night's original episode premiere of China, IL (11:30 a.m.) ranked #1 in its time period among adults 18-24, increasing delivery year-over-year among all adults 18-24, 18-34 & 18-49 and men 18-34 & 18-49 ranging between 8% and 40%.

On Saturday night's TOONAMI block, Bleach (12 a.m.) ranked #1 in its time period among adults 18-24 & 18-34 and men 18-24 & 18-34. Naruto (12:30 a.m.) ranked #1 in its timeslot among all targeted adults and men 18-24/18-34. One Piece (1 a.m.) and Soul Eater (1:30 a.m.) also ranked #1 in their respective timeslots with adults 18-24 & 18-34 and men 18-24. These episode premieres earned mostly double-digit gains among adults 18-34 & 18-49 and men 18-34 & 18-49 vs. the same time period last year.

Adult Swim programming overall accounted for 22 of the top 50 telecasts on basic cable for the week among adults 18-34, and 18 of the top 50 among men 18-34, both more than any other network.

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