Adult Swim Keeps Hold of Key Demo in Primetime

Across the third week of April, Adult Swim once again ranked #1 in Prime Time among adults 18-34. Adult Swim's Total Day delivery average also ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49 on basic cable for the week.

Adult Swim's original animated series Rick and Morty (Monday, 10:30 p.m.) grew its average delivery of adults 18-34 & 18-49 and all targeted men vs. the same time period last year, ranging between 1% and 12%. Family Guy (10 p.m.) also ranked #1 in its time period among adults 18-24, posting year-over-year double-digit delivery gains of all targeted adults/men 18-34, 18-49 & 18-24, ranging between 17% and 50%.

On Saturday night, Naruto (12:30 a.m.) was #1 in its time period among adult 18-24 and men 18-24. One Piece (1 a.m.), Blue Exorcist (1:30 a.m.), and Black Lagoon (2 a.m.) each ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24. Blue Exorcist grew year-over-year among adults 18-34 & 18-49 and men 18-34 & 18-49, while Black Lagoon was up among all targeted adults and men 18-34 & 18-49.

Adult Swim programming - including Family Guy, American Dad, Robot Chicken, Rick and Morty and The Boondocks - accounted for 31 of the top 50 telecasts on basic cable for the week with adults 18-34 and men 18-34, both more than any other network.