AccuWeather VP Presents Keynote at 6th Annual Mobile Marketing Summit NY

AccuWeather, the global leader in weather information and digital media, announced that David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms will present a keynote speech at the Mobile Marketing Summit in New York today at 11 a.m. in the Time & Life Building, 1271 Avenue of the Americas. His presentation "How New Weather Content Defines the Future of Wearables" will give insights into how mobile manufacturers and providers are working with AccuWeather to combine new weather data sets with wearables and other emerging mobile platforms to help consumers worldwide make more informed decisions on the go.

"There has been an explosion of innovation in hyper-local, hyper-personalized weather data over the past few years which fits in perfectly with the needs of consumers using wearables and other innovative connected devices," Mitchell said. "AccuWeather has always been at the forefront of mobile weather data and we are working with virtually every major manufacturer of connected devices to help realize the potential of connected devices and how they can help make users' lives better in ways never before imagined."

In his presentation, Mitchell will provide insights into the nature of newly available weather data, the importance of hyper-localized data for the holiday season, a deeper understanding of how personalized weather content intersects with nearly all industry verticals, and the future of wearables.

AccuWeather is the leader in forecasting data innovation, having recently introduced AccUcast™, the only crowdsourcing tool with live, interactive weather maps that provide current conditions submitted by users in a global animation display. AccUcast joins a suite of proprietary innovative features, including the patented AccuWeather MinuteCast®, the only global minute-by-minute forecast for the next two hours for users' specific GPS or street-address locations.

About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people every day rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

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