Arnie, Golf Channel's three-night Primetime television event on the life and legacy of Arnold Palmer, got off to a record start last night becoming the most-watched original film in Golf Channel's history after only its first of three installments, according to Nielsen Fast Nationals. Also, #Arnie was trending nationally on Twitter during the premiere of Arnie from 10-11 p.m. ET on Sunday night. The first installment of Arnie garnered 471,000 viewers, which nearly doubled (+95%) Golf Channel's previous most-watched original film War By The Shore (241,000 viewers - September 2012), which featured the epic 1991 Ryder Cup and was produced by 51-time Emmy Award-winner and former HBO Sports President Ross Greenburg.
Arnie will continue with its second installment, Arnie & His Majors, tonight (Monday at 10 p.m. ET) and will conclude with its final installment, Arnie & His Legacy, tomorrow (Tuesday at 10 p.m. ET), each of which will be televised with limited commercial interruption, backed by the support of Insperity and Callaway Golf. The critically acclaimed Arnie showcases how the golfing legend revolutionized and transcended the game to become one of the most beloved figures in sports history. Golf Channel's production team, including producer Israel DeHerrera, writer Aaron Cohen and assistant producer Mason Seay - who have a combined 36 Emmy Awards - spent the last year traveling with Palmer, collecting interviews from more than 100 people, sifting through hundreds of hours of archived film - including hours of Palmer family video that has never been seen before.
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf's highest-quality news, instruction and original programming. Golf Channel (http://www.golfchannel.com/)'s digital platforms, led by GolfChannel.com (http://www.golfchannel.com/), are the leading golf destinations on the Internet, delivering unmatched coverage of the WORLD of golf, as well as services that connect the WORLD to golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through GolfChannel.com (http://stream.golfchannel.com/?pid=24&referrer=http://www.golfchannel.com/mobile/) and Golf Channel's mobile application, Golf Live Extra (http://stream.golfchannel.com/?pid=24). Golf Channel programming also is available via SiriusXM's PGA TOUR Radio.
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