AMERICA'S GOT TALENT Ranks As #1 Entertainment Show for Primetime Week of June 4th
By: Macon Prickett Jun. 15, 2018
NBC has finished #2 among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures for the primetime ratings week of June 4-10 behind only NBA-boosted ABC, according to "live plus same day" figures from Nielsen Media Research.
Excluding sports, NBC ranks #1 for the week in adults 18-49 and adults 25-54 and is #1 or tied for #1 among ABC, CBS, NBC and FOX in women 25-54 and all key adult-male demos.
Tuesday's "America's Got Talent" is the #1 entertainment telecast of the week in adults 18-49 and total viewers and is joined among the week's top shows by Tuesday's "World of Dance" (#4 excluding sports) and Wednesday's "American Ninja Warrior" (tied for #5 excluding sports).
With an average 11.2 million viewers, "Talent" Is also the week's #1 telecast in total viewers.
Counting all programs, NBC Sports' Thursday telecast Game 5 of the Stanley Cup Final tied for #3 for the week in adults 18-49 and Monday's coverage of Game 4 tied for #7.
Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.
Counting entertainment programming only, NBC ranks #1 or tied for #1 for the season in adults, men and women 18-49; adults and women 25-54; and men 18-34.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 37 Averages
Adult 18-49 Rating, "live plus same day," June 4-10
ABC...1.8
NBC...1.2
CBS...0.6
Fox...0.6
CW...0.2
Total Viewers
ABC...6.3 million
NBC...4.8 million
CBS...4.7 million
Fox...2.1 million
CW...0.9 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.1
ABC...1.5
CBS...1.5
Fox...1.4
CW...0.6
Total Viewers
CBS...8.8 million
NBC...8.6 million
ABC...6.1 million
Fox...4.8 million
CW...1.7 million
NBC highlights for the week of June 4-10:
Monday
NBC Sports' 8:09-11:03 p.m. ET coverage of Game 4 of the Stanley Cup Final, featuring the Vegas Golden Knights at the Washington Capitals (1.6/7 in 18-49, 5.1 million viewers overall) won the night in adults 18-49, total viewers, adults 25-54, adults 18-34 and all key adult-male demos. The Washington, D.C., market delivered a 22.9 household rating, which at the time was the highest rated Capitals game ever on the networks of NBC in the market.
Tuesday
NBC won Tuesday night versus the Big 4 competition combined in every key measure.
"America's Got Talent" (2.2/10 in 18-49, 11.2 million viewers overall from 8-10 p.m. ET) beat the timeslot's Big 4 competition combined in 18-49, total viewers and every other key category and was the #1 show of the night in all key measures. "Talent" more than tripled the time period's #2 Big 4 network (2.2 vs. 0.6 each for CBS and Fox). From its first half-hour to its fourth, "Talent" increased by +26% in 18-49 rating (1.9 to 2.4) and +1.6 million viewers in total viewers (10.3 million to 11.9 million).L+3: "Talent" increased by +28% in 18-49 (2.20 to 2.82) and +2.4 million viewers overall (12.2 million to 14.6 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: "Talent" is generating a strong upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.
"World of Dance" (1.5/7 in 18-49, 6.3 million viewers overall from 10-11 p.m. ET) dominated the time period among ABC, CBS and NBC in every key measure, beating the combined ABC-CBS competition in all key categories, including by a +67% margin in adults 18-49 (1.5 vs. a combined 0.9). "World" was the #2 show of the night on the Big 4 in 18-49, total viewers and all other key measures, behind only "America's Got Talent." L+3: "World" grew by +31% in 18-49 (1.54 to 2.01) and +1.6 million viewers overall (6.3 million to 7.9 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 in 18-49 percentage.
Wednesday
"American Ninja Warrior" (1.2/5 in 18-49, 5.2 million viewers overall from 8-10 p.m. ET) retained 100% of the prior week's season premiere in 18-49 (1.2 vs. 1.2) and 97% in total viewers (5.2 million vs. 5.3 million), despite this week's NBA competition, Excluding ABC's NBA programming, "Ninja" was the top-rated show of the night in adults 18-49 and equaled NBC's highest 18-49 rating in the timeslot, excluding Olympics and "Voice" specials, since Jan. 17 (1.3). L+3: "Ninja" increased by +17% in 18-49 going from L+SD to L+7 (1.15 to 1.34) and +600,000 viewers overall (5.2 million to 5.8 million). Upscale: "Ninja" generates a strong upscale audience, indexing at a 117 among adult 18-49 living in homes with $100K+ incomes.
"Reverie" (0.5/2 in 18-49, 2.2 million viewers overall from 10-11 p.m. ET) finished within 0.1 of the previous week's series premiere in 18-49 (0.5 vs. 0.6), despite this week's high-rated NBA competition. L+3: "Reverie" grew by +35% in 18-49 (0.48 to 0.65) and +891,000 viewers overall (2.2 million to 3.1 million) going from L+SD to L+3 Nielsens. Upscale: "Reverie" is delivering a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
Thursday
NBC Sports' 8:07-11:24 p.m. ET coverage of Game 5 of the Stanley Cup Final, featuring the Washington Capitals at the Vegas Golden Knights (2.2/11 in 18-49, 6.6 million viewers overall) won the night in adults 18-49, total viewers and every other key ratings measure. The game averaged a Total Audience Delivery (TAD) of 6.714 million viewers on NBC, NBCSports.com, and the NBC Sports app, making it the most-watched Stanley Cup Final Game 5 in 16 years with a +51% increase over last year.
With a 25.2 household rating in the Washington, D.C. market, Thursday's Cup-clinching Game 5 was the highest-rated Capitals game ever on the networks of NBC in that market. Las Vegas' 27.6 local rating in households stands as the second-highest overnight for a Golden Knights game ever in the market, behind only Game 1 of the series (28.1).
The five-game Stanley Cup Final averaged a TAD of 4.918 million viewers, making it the most-watched Final in three years, the most-watched without one of the NHL's Original Six teams on record and tied for the second most-watched in 21 years
Friday
NBC was Friday's top-rated alternative to ABC's NBA-boosted first-place lineup in adults 18-49.
An encore telecast of "American Ninja Warrior" (0.5/3 in 18-49, 2.5 million viewers overall from 8-10 p.m. ET) ranked #2 in the two-hour timeslot among the Big 4 networks and #1 excluding NBA-boosted ABC in adults 18-49.
"Dateline NBC" (0.7/3 in 18-49, 1.1 in adults 25-54, 4.1 million viewers overall from 10-11 p.m. ET) ranked as the night #1 non-NBA telecast on the Big 4 networks in adults 18-49 and adults 25-54. Despite this week's NBA competition, "Dateline" grew +40% week to week in 18-49 (0.7 vs. 0.5), +57% in adults 25-54 (1.1 vs. 0.7) and +1.4 million persons or +50% in total viewers (4.1 million vs. 2.7 million), to equal the show's high for a Friday edition since Jan. 12 in adults 18-49 (0.8) and its Friday 25-54 high since Dec. 29 (1.2 from 9-11 p.m.). L+3: The prior Friday's "Dateline" increased by +14% in 18-49 (0.49 to 0.56) and +558,000 viewers overall (2.7 million to 3.3 million) going from L+SD to L+3 Nielsens. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes
Saturday
"Taken" (0.4/2 in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) doubled its 18-49 rating week to week (0.4 vs. 0.2) and grew +18% in total viewers (2.4 million vs. 2.1 million) to earn the show's top 18-49 and total-viewer results among the three "Taken" Saturday telecasts to date. In the timeslot, "Taken" finished #2 among the Big 4 networks in adults 18-49 and total viewers and #1 among those nets in both measures excluding sports. L+3: The previous week's "Taken" grew by +54% in 18-49 (0.24 to 0.37) and +857,000 viewers overall (12.1 million to 2.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers.
"Dateline Saturday Night Mystery" (0.5/3 in 18-49, 0.7 in 25-54, 3.0 million viewers overall from 9-11 p.m. ET) finished as the #1 primetime telecast of the night on the Big 4 networks in total viewers and was the night's #1 non-sports Big 4 primetime show in adults 18-49 and adults 25-54. "Dateline Mystery" maintained 100% week to week in 18-49 (0.5 vs. 0.5) and grew from its first half-hour to its fourth by +50% in both adults 18-49 (0.4 to 0.6) and adults 25-54 (0.6 to 0.9) and by nearly +1.0 million persons or +39% in total viewers (2.5 million to 3.5 million). L+3: The previous week's "Dateline Mystery" grew by +13% in 18-49 (0.52 to 0.59) and +313,000 viewers overall (3.4 million to 3.7 million) going from L+SD to L+3 Nielsens. Upscale: "Dateline Mystery" is generating a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
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