NBC has won the week of July 20-26 in adults 18-49, with "America's Got Talent" and "American Ninja Warrior" ranking #1 and #2 among primetime telecasts on the Big 4 networks in 18-49, according to "live plus same day" viewing figures from Nielsen Media Research. For the week, NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.5 million viewers overall.
NBC also ranked #1 for the week among the Big 4 in adults, men and women 25-54 and was #1 or tied for #1 in men and women 18-49 and adults and men 18-34.
Joining "Talent" and "Ninja" among the week's top 25 primetime programs on ABC, CBS,
NBC and
FOX in adults 18-49 were Wednesday's season premiere of "Last Comic Standing" (tied for #8), Tuesday's "Hollywood Game Night" (#12), Wednesday's "Talent" encore (tied for #13), Monday's "Running Wild with Bear Grylls" (tied for #16) and "Dateline Thursday Night Mystery" (tied for #18).
"America's Got Talent" ranked #1 among the week's primetime Big 4 telecasts in adults 18-49, total viewers, adults 25-54, all key adult-male demos, teens 12-17 and kids 2-11 (tied with "Ninja"). "American Ninja Warrior" was #2 or tied for #2 in adults 18-49, men 18-49, men 25-54 and teens 12-17, while tying "Talent" for #1 in kids 2-11.
For the 52-week 2014-15 season to date,
NBC ranks #1 among the Big 4 networks in adults 18-49 and is #1 or tied for #1 among those nets in men 18-49 and adults and men 18-34.
In total viewers,
NBC is #2 for the season, and running within 6% of its year-ago Olympics-boosted average (7.9 million vs. 8.5 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row
NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that
NBC has ranked as high as #2 in total viewers at this point.
For the 52-week 2014-15 season to date,
NBC ranks #1 among the Big 4 networks in adults 18-49 and is #1 or tied for #1 among those nets in men 18-49 and adults and men 18-34.
In total viewers,
NBC is #2 for the season, and running within 6% of its year-ago Olympics-boosted average (8.0 million vs. 8.6 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row
NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that
NBC has ranked as high as #2 in total viewers at this point.
Primetime averages for the week of July 20-26 in adults 18-49 are: NBC, 1.1/4; ABC, 0.9/4; CBS, 0.9/3; Fox, 0.8/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 5.1 million; NBC, 4.5 million; ABC, 3.8 million; Fox, 2.5 million; and CW, 1.0 million.
"Most current" averages for the 52-week 2014-15 season to date are: NBC, 2.2/7; ABC, 2.1/7; CBS, 2.0/7; Fox, 1.8/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 10.1 million; NBC, 7.9 million; ABC, 7.5 million; Fox, 5.5 million; and CW, 1.9 million.
NBC highlights for the week of July 20-26:
Monday
NBC ranked #1 Monday night in adults 18-49, with the #1 show of the night, "American Ninja Warrior" (2.1/7 in 18-49, 6.7 million viewers overall from 8-10:01 p.m. ET) jumping +17% week to week (2.1 vs. 1.8) to equal the show's top rating in more than three years, since June 4, 2012 (2.2 with "Ninja's" third telecast as a regular series on the
NBC schedule). It was also the best "Ninja" in total viewers since June 29 (6.8 million). The 2.1 in 18-49 matched the highest rating for any Big 4 Monday telecast, excluding sports, since the end of the May sweep.
"Live Plus Three Day" Ratings: "American Ninja Warrior" grew by +10% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 2.06 rating to a 2.26) and by 506,000 viewers overall (from 6.7 million to 7.2 million).
"Live Plus Seven Day" Ratings: "American Ninja Warrior" has grown by +18% in 18-49 rating going from "live plus same day" to "live plus seven day" ratings (from a 1.91 to a 2.26) and 905,000 viewers overall (6.5 million to 7.4 million).
"Running Wild with Bear Grylls" (1.1/4 in 18-49, 3.3 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the time period among ABC,
CBS and
NBC in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos. L+3: "Running Wild" increased by +14% in 18-49 going from L+SD to L+3 (1.10 to 1.29). In total viewers, "The Island" grew by 468,000 persons (from 3.3 million to 3.8 million).
Tuesday
NBC ranked #1 for the night among the Big 4 in every key measure, with "America's Got Talent" and "Hollywood Game Night" finishing as the #1-2 shows of the night in every key demo (including a tie for the #2 show in men 25-54).
NBC dominated six of six primetime half-hours among the Big 4 in adults 18-49.
"America's Got Talent" (2.3/9 in 18-49, 10.5 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on ABC, CBS,
NBC and
FOX in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. "Talent" won the two-hour slot among those nets in every key category, generating a +156% margin in adult 18-49 rating (2.3 vs. 0.9 for CBS's second-place drama). L+3: "America's Got Talent" grew by +18% in 18-49 rating going from L+SD to L+3 Nielsens (from a 2.30 rating to a 2.71) and by 1.4 million viewers overall (from 10.5 million to 11.9 million). L+7: Tuesday's "America's Got Talent" has grown by +31% in 18-49 rating (from a 2.43 to a 3.19) and 2.3 million viewers overall (10.7 million to 13.0 million) going from L+SD to L+7.
"Hollywood Game Night" (1.3/5 in 18-49, 4.7 million viewers overall from 10:01-11 p.m. ET) won the hour among ABC,
CBS and
NBC in all key demos, leading the time period among those nets by a +63% margin in 18-49 (1.3 vs. 0.8 for CBS's #2 "NCIS: New Orleans" encore). "HGN" ranked as the #2 show of the night in every key demo, behind only "Talent," including a tie for #2 among men 25-54. L+3: "HGN" grew by +12% in 18-49 rating going from L+SD to L+3 Nielsens (from a 1.26 rating to a 1.42) and by 398,000 viewers overall (from 4.7 million to 5.1 million). L+7: "HGN" is increasing by +21% in 18-49 rating (from a 1.48 to a 1.79) and 782,000 viewers overall (5.2 million to 6.0 million) going from L+SD to L+7.
Wednesday
NBC won Wednesday night among ABC, CBS,
NBC and
FOX in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
An "Best of Auditions" encore / recap of "America's Got Talent" (1.2/5 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) ranked a close #2 in the time period in total viewers (5.745 million vs. 5.797 million for CBS's "Big Brother") and matched the prior's week's 18-49 rating in the same time period (1.2 vs. 1.2).
The season premiere of "Last Comic Standing 9" (1.5/6 in 18-49, 6.1 million viewers overall from 9-11 p.m. ET) was the most-watched "Last Comic" episode since the fifth-cycle finale on Sept. 19, 2007 (7.1 million) and the most-watched "Last Comic" premiere since the fifth cycle debuted with 6.9 million viewers on Wednesday June 13, 2007. "Last Comic Standing" ranked #1 in the time period among the Big 4 networks in every key measure and was the #1 show of the night on those nets in total viewers. "Last Comic" grew +7% versus last summer's finale in 18-49 (1.5 vs. 1.4 from 9-11 p.m. on Thursday, Aug. 14, 2014) and was up +25% in total viewers (6.1 million vs. 4.9 million). L+7: Last summer, "Last Comic Standing" grew by +34% going from L+SD Nielsens to L+7 (1.27 to 1.70) and by 1.1 million viewers overall (4.0 million to 5.1 million).
Thursday
"Food Fighters" (0.8/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period among ABC, CBS,
NBC and
FOX in adults 18-49 and finished #2 or tied for #2 among those nets in adults and men 18-34, men and women 18-49 and adults and men 25-54. L+7: "Food Fighters" is increasing by +13% in 18-49 rating (from a 0.76 to a 0.86) and 267,000 viewers overall (3.2 million to 3.5 million) going from L+SD to L+7.
"Dateline Thursday Night Mystery" (1.0/4 in 18-49, 5.3 million viewers overall from 9-11 p.m. ET) matched NBC's highest 18-49 rating in the time period since May 28 and was up +67% versus NBC's average in the time period this summer prior to "Dateline Mystery" in 18-49 (1.0 vs. 0.6) and up +82% or 2.4 million persons in total viewers (5.3 million vs. 2.9 million). For its second hour from 10-11 p.m., "Dateline Mystery" tied for #1 among ABC,
CBS and
NBC in adults 18-49, while winning the hour among those nets in the key news demo of adults 25-54. Upscale: The prior week's "Dateline Thursday Night Mystery" was the top upscale Big 4 telecast of the night among adults 18-49 living in homes with $100K+ incomes (with a 125 index, 100 represents an average concentration of those homes).
Friday
An encore telecast of "America's Got Talent" (0.8/4 in 18-49, 3.8 million viewers overall from 8-10 p.m. ET) matched
NBC highest 18-49 rating in the time period in four weeks (since June 26, 0.9).
"Dateline NBC" (0.9/3 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET) tied for the time-period lead among ABC,
CBS and
NBC in adults 18-49 and the key news demo of adults 25-54. "Dateline NBC" tied for the #1 rating of the night on the Big 4 in adults 25-54 (1.3) and was #1 outright for the night on those nets in women 25-54 (1.7). L+7: Friday's "Dateline" is increasing by an average of +25% in 18-49 rating (from a 1.16 to a 1.45) and 955,000 viewers overall (5.8 million to 6.8 million) going from L+SD to L+7. Upscale: The prior Friday's "Dateline NBC" was the top upscale Big 4 program of the night among adults 18-49 living in homes with $100K+ incomes (135 index) and with four or more years of college (125 index).
Saturday
An encore telecast of "Running Wild with Bear Grylls" (0.3/2 in 18-49, 1.3 million viewers overall from 8-9 p.m. ET) maintained or increased its rating half-hour to half-hour in all key demos.
"Aquarius" (0.2/1 in 18-49, 1.2 million viewers overall from 9-10 p.m. ET) equaled the prior week's rating in adults 18-49 and was even versus the previous week in all other key demos. L+7: "Aquarius" is growing by an average of +40% in 18-49 rating (from a 0.73 to a 1.02) and 1.3 million viewers overall (3.8 million to 5.1 million) going from L+SD to L+7.
"Hannibal" (0.3/1 in 18-49, 1.0 million viewers overall from 10-11 p.m. ET) maintained the previous week's rating in adults 18-49 and was even or up versus the prior week in all other key measures, including a gain of 0.1 of a point or +25% in men 25-54 (0.5 vs. 0.4). L+7: "Hannibal" is increasing by an average of +59% in 18-49 rating (from a 0.46 to a 0.73) and 652,000 viewers overall (1.7 million to 2.3 million) going from L+SD to L+7.
Sunday
An encore telecast of "Hollywood Game Night" (0.5/2 in 18-49, 2.0 million viewers overall from 7-8 p.m. ET) retained 100% of its adult 18-49 rating of the prior two weeks (0.5 vs. 0.5 on both July 19 and July 12) and was up versus the previous week in women 18-49 (0.6 vs. 0.5).
"Welcome to Sweden" (0.3/1 in 18-49, 1.2 million viewers overall from 8-8:30 p.m. ET) equaled the prior week's season-two debut in adult 18-49 rating (0.3 vs. 0.3), as well as the show's season-one finale (0.3 from 9:30-10 p.m. on Thursday, Aug. 28, 2014). "Sweden" grew versus the prior week in women 18-34 (0.2 vs. 0.1). Upscale: The prior week's 8 p.m. telecast of "Welcome to Sweden" was the most upscale Big 4 telecast of the night among adults 18-49 living in homes with $100K+ incomes (181 index) and with four or more years of college (167 index).
A second telecast of "Welcome to Sweden" (0.2/1 in 18-49, 1.1 million viewers overall from 8:30-9 p.m. ET) retained its full lead-in rating in men and women 18-49 and adults, men and women 18-34. The 8:30 "Sweden" grew versus the prior week in women 18-34 (0.2 vs. 0.1).
A rebroadcast of "American Ninja Warrior" (0.7/2 in 18-49, 2.5 million viewers overall from 9-11 p.m. ET) grew from its first half-hour to its fourth by +80% in adult 18-49 rating (0.5 to 0.9), +67% in adults 25-54 (0.6 to 1.0) and +50% or nearly a million persons in total viewers (1.9 million to 2.9 million). For its fourth half-hour from 10:30 to 11 p.m. ET, "American Ninja Warrior" tied for #1 among ABC,
CBS and
NBC in adults 18-49.
WEEKLY AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
NBC 1.1/4, 1.4 million
ABC 0.9/4, 1.2 million
CBS 0.9/3, 1.1 million
Fox 0.8/3, 1.1 million
CW 0.3/1, 0.3 million
Each rating point equals 1.27 million viewers
ADULTS 25-54
NBC 1.4/5, 1.7 million
CBS 1.3/4, 1.5 million
ABC 1.2/4, 1.5 million
Fox 1.0/3, 1.2 million
CW 0.3/1, 0.4 million
Each rating point equals 1.20 million viewers
TOTAL VIEWERS
CBS 1.7/5, 5.1 million
NBC 1.5/5, 4.5 million
ABC 1.3/4, 3.8 million
Fox 0.8/3, 2.5 million
CW 0.3/1, 1.0 million
Each rating point equals 2.95 million viewers
SEASON TO DATE
Average rating, share and audience in each category
ADULTS 18-49
NBC 2.2/7, 2.8 million
ABC 2.1/7, 2.6 million
CBS 2.0/7, 2.6 million
Fox 1.8/6, 2.3 million
CW 0.7/2, 0.9 million
Each rating point equals 1.27 million viewers
ADULTS 25-54
CBS 2.8/8, 3.4 million
NBC 2.7/8, 3.3 million
ABC 2.6/7, 3.1 million
Fox 2.1/6, 2.6 million
CW 0.8/2, 1.0 million
Each rating point equals 1.20 million viewers
TOTAL VIEWERS
CBS 3.4/10, 10.1 million
NBC 2.7/8, 7.9 million
ABC 2.5/7, 7.5 million
Fox 1.9/5, 5.5 million
CW 0.7/2, 1.9 million
Each rating point equals 2.95 million viewers
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