AMC's BETTER CALL SAUL, THE PREACHER & More Head to Austin's SXSW

AMC announced today its comprehensive presence - the network's largest ever - at SXSW 2017, starting Friday, March 10th, featuring screenings, panels and innovative activations in support of new series, "The Son" and returning hit series "Better Call Saul" and "Preacher."

AMC events happening during the conference and festival include the world premiere of "The Son," the opening of the first Los Pollos Hermanos pop-up location, serving Gus Fring's famous curly fries, a Q&A with Bob Odenkirk from "Better Call Saul," and a panel for the upcoming second season of "Preacher" with executive producer Seth Rogen, executive producer and showrunner Sam Catlin and co-executive producer and comic book writer Garth Ennis.

"AMC's presence in Austin for SXSW is a perfect opportunity to connect with AMC fans, bringing them closer to this collection of shows that are all focused on great stories and strong characters, perfectly representing our 'eclectic by design' and live+365 programming and fan engagement strategy," said Linda Schupack, executive vice president of marketing for AMC and SundanceTV. "Where else but SXSW would these vastly different, but equally compelling shows blend together so well?"

Separate from the SXSW festival and conference, AMC will host a special book signing, screening, and Q&A in support of "The Son," which is based on the Phillip Meyer novel of the same name, a Texas family saga that spans 150 years and three generations of the fictional McCulloughs, at the LBJ Presidential Library at the University of Texas at Austin.

SCHEDULE OF EVENTS:

"BETTER CALL SAUL"

Friday, March 10th - Sunday, March 12th
Los Pollos Hermanos pop up restaurant
Fans can visit the iconic fast food chain, and may even be lucky enough to bump into Bob Odenkirk and Giancarlo Esposito on Sunday.

Location: 122 W. 5th Street NE corner of 5th/Colorado
Times:
Friday, 3/10: 12pm-10pm
Saturday, 3/11: 11am-8pm
Sunday, 3/12: 11am-4pm

Sunday, March 12th
Conversation with Bob Odenkirk, moderated by Fred Armisen
A candid conversation with Emmy Award winning comedy writer, producer, actor and New York Times bestselling author Bob Odenkirk about his prolific career.

Location: Austin Convention Center, Room 18ABCD.
Time: 2:00pm-3:00pm

Autograph signing with Bob Odenkirk and Giancarlo Esposito
Location: Los Pollos Hermanos, 122 W. 5th Street NE corner of 5th/Colorado
Time: 5:00pm-6:00pm
Description: Beginning March 10th, fifty lucky fans will be chosen to attend

"PREACHER" -

Saturday, March 11th
Geotargeted social sweepstakes from SXSW to win access to an exclusive autograph signing with executive producer Seth Rogen and co-executive producer and comic book writer Garth Ennis

Location: Slake Café
Address: 120 E 7th St, Austin, TX 78701
Time: 9:00 am
How to enter: To enter for a chance to attend the autograph signing, simply comment on the Preacher Facebook post marked with #Sweeps and #PreacherAtSXSW from the Austin area (sweepstakes is geotargeted).

Panel discussion, including an exclusive first-look at season two, featuring executive producer Seth Rogen, executive producer and showrunner Sam Catlin and co-executive producer and comic book writer Garth Ennis

Location: Convention Center Room 18ABCD, 4th Floor
Time: 2:00 pm

"THE SON"

Sunday, March 12th
World Premiere screening of "The Son"
Screening followed by a Q&A with lead actor Pierce Brosnan; co-creator and executive producer Philipp Meyer; and showrunner and executive producer Kevin Murphy

Location: The Zach Theatre
Time: 7:00pm

Monday, March 13th
An evening of The Son at University of Texas's LBJ Presidential Library
The Son author Philipp Meyer will conduct a book signing, then AMC will host a screening of "The Son" followed by a Q&A with lead actor Pierce Brosnan; co-creator and executive producer Philipp Meyer; and showrunner and executive producer Kevin Murphy with LBJ Library Director Mark Updegrove.

Location: LBJ Library, University of Texas
Time: 5:00pm - book signing
6:00pm - screening

About "Better Call Saul" Season three of "Better Call Saul" follows the twists and turns of Jimmy McGill's devolution toward Breaking Bad's Saul Goodman - Albuquerque's most notorious criminal lawyer. Six years before he meets Walter White, Jimmy is a more or less law-abiding, small-time attorney hustling to champion his underdog clients, build his practice, and somehow make a name for himself. As the new season begins, the repercussions of Chuck's scheme test Jimmy and Kim's fledgling law practices and their romance as never before. This imminent existential threat presses Jimmy's faltering moral compass to the limit. Meanwhile, Mike searches for a mysterious adversary who seems to know almost everything about his business. As the season progresses, new characters are introduced and backstories are further illuminated with meaningful nods to the BREAKING BAD universe.

Peter Gould and Vince Gilligan helm season three alongside fellow executive producers Mark Johnson, Melissa Bernstein, Thomas Schnauz, and Gennifer Hutchison. The second season of Better Call Saul, one of the highest rated dramas on cable, garnered seven Emmy Award nominations and three Critics' Choice Award nominations. The series has also been recognized with an AFI Award for TV Program of the year, a Writers Guild Award, and numerous award nominations from the Writers Guild, Producers Guild, Golden Globes, and Television Critics Association. Co-created by Gilligan and Gould, the series stars Bob Odenkirk as Jimmy McGill as well as Jonathan Banks, Michael McKean, Rhea Seehorn, Patrick Fabian, Michael Mando, and Giancarlo Esposito.

About "Preacher" Based on Garth Ennis and Steve Dillon's popular '90's comic book franchise of the same name, "Preacher" follows a West Texas preacher named Jesse Custer (Dominic Cooper), who is inhabited by the renegade spawn of an angel and demon and gains the power to control people with just a word. "Preacher" season two debuts this summer with a genre-bending thrill ride that follows Jesse, his badass ex-girlfriend Tulip (Academy Award® nominee Ruth Negga) and an Irish vampire named Cassidy (Joseph Gilgun) as they embark on a road trip to find God, dealing with issues both worldly and other-worldly along the way.

The Sony Pictures Television and AMC Studios co-production was developed for television by Seth Rogen & Evan Goldberg ("This Is the End," "Superbad," "Neighbors") and showrunner and executive producer Sam Catlin ("Breaking Bad"). In addition to Catlin, the series is executive produced by Rogen, Goldberg and James Weaver for Point Grey Pictures, Neal H. Moritz and Ori Marmur for Original Film and Vivian Cannon, Jason Netter and Ken F. Levin.

About "The Son" Based on Philipp Meyer's New York Times best-selling and Pulitzer Prize finalist novel, "The Son" will air on AMC and SundanceTV beginning Saturday, April 8th with a two-hour premiere at 9:00 p.m. ET/PT. Both networks will air all episodes from season one. The ten-episode, one-hour drama is a sweeping family saga spanning 150 years and three generations of the McCullough family. The series traces the transformation of Eli McCullough (Pierce Brosnan), the charismatic family patriarch, from good-natured innocent to calculating killer. He loses everything on the wild frontier, setting him on the path to building a ranching-and-oil dynasty of unsurpassed wealth and privilege. Eli's eldest son Pete (Henry Garrett), has grown up in his father's shadow and struggles to make him proud while forging his own identity. Pete's strong-willed daughter, Jeannie (Sydney Lucas) idolizes her grandfather and despite being raised in a male-dominated world, rejects her fate of existing solely to marry and bear children. Eli's ruthlessness pits him against his wealthy Spanish neighbor, Pedro Garcia (Carlos Bardem) and his quest for power triggers consequences that span generations. Shared through a series of flashbacks, "The Son" pulls viewers into the world of young Eli McCullough (Jacob Lofland) and his father figure, Comanche war chief, Toshaway (Zahn McClarnon) and deftly explores the McCullough's rise to become one the most powerful family dynasties in Texas.

Produced by AMC Studios and Sonar Entertainment, "The Son" is written and executive produced by Meyer, Lee Shipman, Brian McGreevy and showrunner Kevin Murphy. Tom Lesinski and Jenna Santoianni also serve as executive producers.

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