'AMAZING SPIDER-MAN' Boasts Big IMAX Box Office Returns
By: Caryn Robbins Jul. 09, 2012
IMAX Corporation and Columbia Pictures today announced that THE AMAZING SPIDER-MAN™ generated approximately $24 million in 444 IMAX® theatres worldwide since the film's global release on June 27. Domestically, the film grossed approximately $14.3 million in 307 IMAX theatres since its debut on July 3. Internationally, the film has grossed approximately $10 million in 137 IMAX theatres since its launch on June 27, when 76 IMAX theatres began showing the film.
"We were pleased to be part of the re-imagination of this franchise, which resonated particularly well with IMAX fans," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "The filmmakers and Columbia Pictures have been incredibly supportive of our fans, including crafting the finale of The Amazing Spider-Man to take full advantage of The IMAX Experience."
Director Marc Webb and the filmmakers have crafted the climactic finale of The Amazing Spider-Man to feature a larger aspect ratio of 1.9:1 versus the traditional 2.39:1 ratio in order to take full advantage of the IMAX canvas and overall experience. This aspect ratio, which is optimized to take advantage of the IMAX screen and show more of the image, results in a full panorama of the action – allowing audiences to feel as if they were swinging alongside Spider-Man.
The IMAX release of The Amazing Spider-Man has been digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie. The film will also be released in 2D and other 3D formats.
About The Amazing Spider-Man™ One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush,Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2012, there were 643 IMAX theatres (510 commercial multiplex, 20 commercial destination and 113 institutional) in 52 countries.
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