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AL ROJO VIVO Catches World Cup Fever & Announces A Month Of Programming From Russia

By: Jun. 12, 2018
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AL ROJO VIVO Catches World Cup Fever & Announces A Month Of Programming From Russia  Image

Al Rojo Vivo con María Celeste," the news magazine that sets the agenda for Latinos, is moving its operations to Moscow to present a month of special programming around the world's biggest sporting event, the 2018 FIFA World Cup Russia™, starting Thursday, June 14 at a special time, 4:30 P.M. ET/3 PT.

"The World Cup festivities extend far BEYOND the playing field to viewers' homes, where fans suffer and celebrate along with their teams and the stories that spring up around them," María Celeste explained. "'Al Rojo Vivo' will be there, bringing audiences exclusive programming from Russia, produced in our trademark impactful style and reflecting fans' special relationship with the most popular sport on the planet."

For the duration of the tournament, María Celeste will host the show from a set in Zarayde Park in Moscow, next door to the Kremlin. Throughout the month, she will present such special content as "Zona ARV en los Ángeles con Piolín" with the well-known radio personality, and "La Chiqui Bombom Mundial" with the famous Latin influencer. Also featured will be the daily reactions of fans in Russia and participating countries, stories about the World Cup from the United States and Latin America, visits to the Moscow set by celebrities such as Paulina Rubio, and other special "Al Rojo Vivo con María Celeste" programming, all on Telemundo, the official network of the 2018 FIFA World Cup Russia™.

Contact: Camilo Pino. Director, Publicity & Talent Strategy/Telemundo Network/O: 305.889.7589/C: 305.322.9584/E: camilo.pino@nbcuni.com/ A: 2290 West 8th Avenue. Hialeah, FL 33010

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world's most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company's domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company's co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.



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