News on your favorite shows, specials & more!

ABC's WORLD NEWS Wins May Sweep in Key Demos

By: May. 27, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

"ABC World News with David Muir" won the 2015 May Sweep in Adults 25-54 (1.826 million) and Adults 18-49 (1.257 million), based on Most Current Data from Nielsen Media Research. "World News Tonight's" win represented its first May sweeps victory in both measures in 8 years - since May 2007. In fact, looking at all sweeps, the ABC evening newscast has won 3 of the last 4 sweeps periods in Adults 25-54 - May 2015, November 2014 (first in 18 years) and July 2014 (first in 7 years) - and turned in its first Adults 18-49 sweeps win in nearly 8 years - since July 2007.

"World News Tonight" led NBC's "Nightly News" (1.766 million and 1.244 million, respectively) by 60,000 Adults 25-54 and 13,000 Adults 18-49, posting its largest Adults 25-54 sweep advantage in nearly 8 years - since July 2007.

In addition, "World News Tonight" slashed its Total Viewer margins with "NBC Nightly News" both from the previous sweep (-91% - 37,000 vs. 393,000 for February 2015) and the year-ago sweep (-96% - 37,000 vs. 1.029 million for May 2014). The ABC evening newscast turned in its closest overall viewer performance with "Nightly News" during any sweep in nearly 8 years and during a May sweep in 8 years - since July 2008 and May 2008, respectively.

"World News Tonight" improved on May 2014 in Total Viewers (+3% - 7.686 million vs. 7.440 million) to score its most-watched May in 4 years - since May 2011. In addition, "World News Tonight" grew its overall audience the most from the year-ago sweep compared to "CBS Evening News" (+2%) and "NBC Nightly News" (-9%).

"World News" led CBS' "Evening News" by 1.043 million Total Viewers, by 355,000 Adults 25-54 and by 238,000 Adults 18-49 during the May 2015 sweep.

Week of May 18, 2015

ABC News' "World News Tonight with David Muir" averaged 7.541 million Total Viewers, 1.747 million Adults 25-54 and 1.203 million Adults 18-49 for the week of May 18, 2015, based on Live +Same Day Data from Nielsen Media Research.

"World News Tonight" slashed its year-to-year margins with "NBC Nightly News" in Total Viewers (-92% - 53,000 vs. 627,000).

"World News Tonight" improved on the same week last year in Total Viewers for the 3rd week in a row (+4% - 7.541 million vs. 7.250 million on w/o 5/19/14). In fact, "World News Tonight" has seen year-to-year Total Viewer gains in 8 of the last 9 weeks.

"World News Tonight" is averaging 473,000 more viewers, season to date, compared to the same time frame last season (8.578 million vs. 8.105 million), while "NBC Nightly News" is posting a 304,000 average loss (8.965 million vs. 9.269 million). For the 2nd year in a row, "World News Tonight" is improving versus the same point last season in both Total Viewers (+6%) and Adults 25-54 (+1%). "World News Tonight" is averaging its largest overall viewer audience in 7 years and strongest in the key adult news demo in 4 years - since the 2007-08 and the 2010-11 seasons, respectively. In addition, "World News Tonight" is improving the most in Total Viewers and standing as the only evening newscast to grow in Adults 25-54 compared to "CBS Evening News" (+2%/-3%) and "NBC Nightly News" (-3%/-8%).

Season to date, "World News Tonight" is running neck and neck with "NBC Nightly News" in Adults 25-54, slashing nearly all of its season margin (-98% - 5,000 vs. 210,000) to deliver its closest news demo performance with the NBC program in 7 years - since the 2007-08 season. In addition, "World News Tonight" cut its season gaps with "NBC Nightly News" by more than half in Total Viewers (-67% - 387,000 vs. 1.164 million) and Adults 18-49 (-65% - 92,000 vs. 263,000) to its closest performances in 7 years in both measures - since the 2007-08 season.

For the week, "World News Tonight" led the "CBS Evening News" by 643,000 million Total Viewers, by 207,000 Adults 25-54 and by 116,000 Adults 18-49.



Comments

To post a comment, you must register and login.



Videos