ABC's WIFE SWAP Up for 2nd Week in Total Viewers

In the 8 o'clock hour, ABC's Wife Swap was up for the 2nd week in row in both Total Viewers (+4%) and Adults 18-49 (+7%) to deliver its best performance since its season opener 4 weeks ago - since 3/21/13.

Opposite Fox's American Idol, Wife Swap grew by 14% among young adults from its first half-hour to its second half-hour. At 8pm, ABC's unscripted series beat NBC's original Community in the half-hour by 1.5 million viewers and by 8% in Adults 18-49 (NBC aired a repeat of The Office in the 8:30pm half-hour).

About WIFE SWAP:

"Wife Swap" finds two mothers of families, each with opposing values, to trade households, lifestyles and children (but not bedrooms) in a two week-long challenge: In the first part of the exchange, each mom moves into the other's home and agrees to follow a manual of "household rules" written by the departing mother, including how to parent, manage their social life, do house work, unwind and more. Everything changes in the second week when "new mommy" takes charge, introduces her own set of rules and runs the "nest" her way. At the end of the second week, the two couples meet for the first time in a raw and highly-charged exchange of views, making frank assessments of one another and discussing the experience. In the process, they really will discover what life would be like in someone else's shoes.

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