ABC's WHAT WOULD YOU DO? Delivers Biggest Audience in 4 Weeks

On Monday, ABC earned second place on Monday in Total Viewers (5.4 million) and Adults 18-49 (1.6/5), while ranking No. 1 on the night among key Women demos (W18-49/W25-54).

"The Bachelorette" (8:00-10:01 p.m.)
ABC's "The Bachelorette" ranked No. 1 from 8:00-10:00 p.m., beating NBC's 2-hour season premiere of "American Ninja Warrior" by 1.3 million viewers (6.3 million vs. 5.0 million) and by 6% in Adults 18-49 (1.8/6 vs. 1.7/5). In addition, the ABC unscripted series was Monday's No. 2 TV show in Total Viewers, behind only CBS' "Under the Dome."

"Mistresses" (10:01-11:00 p.m.)
ABC's "Mistresses" beat out NBC's series debut of "Siberia" in the 10 o'clock hour by 16% in viewers (3.6 million vs. 3.1 million). The new drama was up by double-digit percentages for ABC in The Hour year to year with viewers (+29% - 3.6 million vs. 2.8 million) and young adults (+10% - 1.1/3 vs. 1.0/3), improving over original programming on the year-ago night ("The Glass House" on 7/2/12).

Tuesday
"Extreme Weight Loss" (8:00-10:00 p.m.)
From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" grew from its first hour to its second hour by 22% in Adults 18-49 (0.9/3 to 1.1/3) despite strong competition from a 3-way reality battle in the ?9 o'clock hour (CBS' "Big Brother," NBC's "America's Got Talent" and Fox's "So You Think You Can Dance"). "Extreme Weight Loss" was up by double-digit percentages for ABC in the 2-hour time period from the year-ago night with viewers (+31% - 3.4 million vs. 2.6 million) and young adults (+25% - 1.0/3 vs. 0.8/3).

Friday
"Shark Tank" (8:00-9:00 p.m.)
At 8 o'clock, ABC's encore "Shark Tank" stood as the most-watched show in The Hour (4.7 million). In addition, "Shark Tank" was the No. 1 program on the major networks in Adults 18-49 (1.1/5), defeating its repeat unscripted competition head to head in The Hour on CBS by 22% ("Undercover Boss" = 0.9/4) and on NBC by 83% ("Siberia" = 0.6/2).

"Shark Tank" was up week to week by 18% in Total Viewers and by 10% in Adults 18-49 to deliver its best numbers in 4 weeks - since 6/7/13.

"What Would You Do?" (9:00-10:00 p.m.)
ABC's "What Would You Do?" grew its overall audience over the prior week by 5% (3.9 million vs. 3.7 million) to post its most-watched telecast since early June - since 6/7/13.

Sunday
"America's Funniest Home Videos" (7:00-8:00 p.m.)
In the 7:00 p.m. hour, ABC's repeat "America's Funniest Home Videos" took second place in Total Viewers (4.5 million) and Adults 18-49 (0.9/3).

"Celebrity Wife Swap" (8:00-9:00 p.m.)
During the 8 o'clock hour, ABC's "Celebrity Wife Swap" grew week to week with key Women: W18-49 (+20% - 1.2/4 vs. 1.0/3) and W25-54 (+7% - 1.6/4 vs. 1.5/4).

"Whodunnit?" (9:00-10:00 p.m.)
Building on its Adult 18-49 lead-in by 11% (1.0/3 vs. 0.9/3) at 9:00 p.m., ABC's "Whodunnit?" retained 100% of its week-ago young adult number and gained 20% with Women 18-49 (1.2/3 vs. 1.0/3).

"Castle" (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's repeat "Castle" drew more viewers than NBC's original "Crossing Lines" (+3% - 3.0 million vs. 2.9 million) and tied the first-run NBC drama across all key Adults (AD18-34/AD18-49/AD25-54).

WEEK NO. 41: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 1.2 No.1 CBS 5,090,000
No.2 CBS 1.1 No.2 NBC 4,650,000
No.3 FOX 0.9 No.3 ABC 3,330,000
No.4 ABC 0.8 No.4 FOX 2,570,000
No.5 CW 0.2 No.5 CW 620,000

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/01/13.

To post a comment, you must register and login.