ABC Tuesday Prime (8:00-11:00 p.m. = 3.8 million viewers and 1.1/4 in AD18-49): Despite facing one of the strongest starts to the WORLD SERIES in years, ABC's Tuesday primetime delivery held exactly even week to week in Adults 18-49 (1.1/4).
At 8:00 p.m., ABC's "The Middle" held even week to week in Adults 18-49 (1.5/5). In addition, the show was up 7% over the year-ago "The Muppets" telecast in the half-hour (1.4/5 on 10/27/15).
ABC's "American Housewife" retained 100% of Adult 18-49 lead-in at 8:30 p.m. and held steady with its week-ago Fast Affiliate rating (1.5/5 vs. 1.6/6).
At 9:00 p.m., ABC's "Fresh Off the Boat" was steady week to week in Adults 18-49 (1.2/4 vs. 1.3/4).
At 9:30 p.m., ABC's "The Real O'Neals" held even with its week-earlier Fast Affiliate Adult 18-49 rating (1.0/3) and was up 11% over its National rating (0.9/3).
At 10:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." built week to week with L+SD Total Viewers (+9% - 2.5 million vs. 2.3 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3). In its new hour-later Tuesday 10:00 p.m. slot, "S.H.I.E.L.D." is enjoying the series' biggest-ever playback lifts this season, jumping by a best-ever +114% from L+SD to L+3 Adults 18-49 for last week's telecast.
Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings for 10/25/16.
Photo credit: ABC/ Michael Ansell
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