ABC's 'The View' Outperforms and Increases Its Lead Over 'The Talk' Across the Board

ABC's "The View" averaged 2.899 million Total Viewers, 512,000 Women 25-54 and 353,000 Women 18-49, during the week of Feb. 12, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.365 million, 365,000 and 250,000, respectively) during the week in Total Viewers (+534,000), Women 25-54 (+147,000) and Women 18-49 (+103,000).

"The View increased its leads over "The Talk" week to week in Total Viewers (+38% - 534,000 vs. 388,000), Women 25-54 (+53% - 147,000 vs. 96,000) and Women 18-49 (+41% - 103,000 vs. 73,000), scoring its largest advantages of the season in Total Viewers and Women 25-54.

"The View" widened its leads over "The Talk" year to year in Total Viewers (+245% - 534,000 vs. 155,000), Women 25-54 (+93% - 147,000 vs. 76,000) and Women 18-49(+43% - 103,000 vs. 72,000).

"The View" improved over the previous week in Women 25-54 (+2% - 512,000 vs.
504,000) and Women 18-49 (+2% - 353,000 vs. 347,000), hitting 4-week highs in both
measures - since w/o 1/15/18.

For the 2 nd week in a row, "The View" was up year to year in Total Viewers (+1% - 2.899 million vs. 2.875 million).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.957 million vs. 2.935 million), marking its most watched season in 3 years - since the 2014-15 season.

In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages
from the same point last season in Total Viewers (343,000 vs. 185,000), Women 25-54 (111,000 vs. 60,000) and Women 18-49 (71,000 vs. 69,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season.

NOTE: Due to low coverage levels, CBS' "The Talk" was coded as a breakout on Wednesday (2/14/18). The telecast is excluded from the weekly average. CBS' weekly averages are based on four days (Monday-Tuesday and Thursday-Friday).

Week of Feb. 12, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,899,000 512,000/0.8 353,000/0.5
CBS' "THE TALK" 2,365,000 365,000/0.6 250,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week
(w/o 2/12/18), Previous Week (w/o 2/5/18) and Year-Ago Week (w/o 2/13/17). Season to Date: Most Current: 2017-2018
Season (9/25/17 - 2/18/18) and 2016-2017 Season (9/19/16 - 2/19/17). Averages based on regular telecasts.