ABC's 'The View' Outperforms 'The Talk' in All Key Target Demos

ABC's "The View" averaged 3.045 million Total Viewers, 570,000 Women 25-54 and 434,000 Women 18-49 during the week of January 2, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.913 million, 507,000 and 323,000, respectively) in Total Viewers (+132,000), Women 25-54 (+63,000) and Women 18-49 (+111,000).

"The View" scored week-to-week gains (2.368 million, 432,000 and 305,000, respectively, for w/o 12/26/16) in Total Viewers (+29%), Women 25-54 (+32%) and Women 18-49 (+42%). In fact, "The View" hit 8-week highs (since w/o 11/7/16) in both key Women demos with its 2nd-best numbers of the season.

Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+11% - 2.880 million vs. 2.601 million), Women 25-54 (+2% - 536,000 vs. 526,000) and Women 18-49 (+3% - 404,000 vs. 391,000).
In addition, "The View" leads CBS' "The Talk" in Total Viewers (+5% - 2.880 million vs. 2.732 million), Women 25-54 (+10% - 536,000 vs. 489,000) and Women 18-49 (+19% - 404,000 vs. 340,000).

NOTE: Due to the New Year's holiday, "The View" was preempted by the 2017 Rose Parade on Monday (1/2/17). On Friday (1/6/17) "The Talk" was coded as a breakout and the telecast is not included in the weekly averages. ABC's (Tue-Fri) and CBS's (Mon-Thurs) averages are based on 4 days.
Week of January 2, 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 3,045,000 570,000/0.9 434,000/0.7
CBS "THE TALK" 2,913,000 507,000/0.8 323,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/2/17, 12/26/16 and 1/4/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/8/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/10/15). Averages based on regular telecasts.

Image courtesy of NBC.

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