ABC's 'The View' Out- Performs 'The Talk' in All Key Demos

ABC's "The View" averaged 2.908 million Total Viewers, 534,000 Women 25-54 and 394,000 Women 18-49 during the week of December 5, 2016, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.683 million, 497,000 and 341,000, respectively) across the board: Total Viewers (+225,000), Women 25-54 (+37,000) and Women 18-49 (+53,000).

"The View" improved on the year-ago week (2.724 million and 513,000, respectively, for w/o 12/7/15) in Total Viewers (+7%) and Women 25-54 (+4%). In fact, "The View" has delivered Total Viewer growth year to year in all 12 weeks of the season.

Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+14% - 2.942 million vs. 2.572 million), Women 25-54 (+5% - 545,000 vs. 521,000) and Women 18-49 (+6% - 414,000 vs. 390,000).

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.942 million vs. 2.761 million), Women 25-54 (+11% - 545,000 vs. 493,000) and Women 18-49 (+20% - 414,000 vs. 346,000).

Week of December 5, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 2,908,000 534,000/0.9 394,000/0.6

CBS "THE TALK" 2,683,000 497,000/0.8 341,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 12/5/16, 11/28/16 and 12/7/15. Most Current: 2016-2017 Season (NNTV - 9/19 - 12/11/16) and 2015-2016 Season (Galaxy EXPLORER - 9/21 - 12/13/15). Averages based on regular telecasts.

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