ABC's 'The View' Leads 'The Talk' Across the Board, Delivering Its Largest Overall Viewer Advantage in Over 4 Months
By: A.A. Cristi Jan. 24, 2017
ABC's "The View" averaged 3.136 million Total Viewers, 574,000 Women 25-54 and 414,000 Women 18-49 during the week of January 16, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.811 million, 509,000 and 350,000, respectively) in Total Viewers (+325,000), Women 25-54 (+65,000) and Women 18-49 (+64,000), delivering its largest overall viewer advantage in over 4 months - since w/o 9/5/16.
For the 4th straight week, "The View" was up over the previous week in Total Viewers (+1% - 3.136 million vs. 3.115 million) to hit a new season high, drawing its largest overall audience in nearly 2 years - since w/o 2/23/15.
"The View" also improved its Total Viewer count year to year (+6% - 3.136 million vs. 2.957 million on 1/18/16).
On Monday (3.452 million on 1/16/17), "The View" delivered its most watched telecast in nearly 2 years - since 2/23/15, based on full-length telecasts.
Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+10% - 2.910 million vs. 2.637 million), Women 25-54 (+2% - 543,000 vs. 534,000) and Women 18-49 (+3% - 408,000 vs. 395,000).
In addition, "The View" leads CBS' "The Talk" in Total Viewers (+6% - 2.910 million vs. 2.744 million), Women 25-54 (+10% - 543,000 vs. 492,000) and Women 18-49 (+19% - 408,000 vs. 342,000).
NOTE: Due to Presidential Inauguration on Friday (1/20/17), "The View" and "The Talk" were preempted. ABC's and CBS' averages are based on 4 days (Tue-Fri).
Week of January 16, 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,136,000 574,000/0.9 414,000/0.6
CBS "THE TALK" 2,811,000 509,000/0.8 350,000/0.5
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/16/17, 1/9/17 and 1/11/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/22/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/24/15). Averages based on regular telecasts.
Comments
Videos