ABC's 'The View' Leads CBS' 'The Talk' in All Key Target Demos
By: A.A. Cristi Jul. 25, 2017
ABC's "The View" averaged 2.590 million Total Viewers, 403,000 Women 25-54 and 295,000 Women 18-49 during the week of July 17, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.429 million, 398,000 and 267,000, respectively) in Total Viewers (+161,000), Women 25-54 (+5,000) and Women 18-49 (+28,000).
Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+2% - 2.819 million vs. 2.760 million), marking its most watched season in 3 years - since the 2013-14 season. "The View" also stands as the only broadcast daytime show to grow its overall audience from last season.
In addition, "The View" leads CBS' "The Talk" in Total Viewers (+179,000 - 2.819 million vs. 2.640 million), Women 25-54 (+56,000 - 523,000 vs. 467,000) and Women 18-49 (+53,000 - 376,000 vs. 323,000), delivering its largest Women 25-54 advantage in 4 years - since the 2012-13 season.
NOTE: On Thursday (7/20/17), due to O.J. Simpson's parole hearing special report, "The View" was retitled to "View" and the telecast is excluded from the weekly averages. "The View"'s weekly averages are based on 4 days (Mon.-Wed. and Fri.).
Week of July 17, 2017:
PROGRAM AVERAGES TOTAL VIEWERS W25-54(000)/Rtg W18-49(000)/Rtg
ABC "THE VIEW" 2,590,000 403,000/0.7 295,000/0.5
CBS "THE TALK" 2,429,000 398,000/0.7 267,000/0.4
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 7/17/17, 7/10/17 and 7/18/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 7/16/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 7/17/16). Averages based on regular telecasts.
Image courtesy of ABC.
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