ABC's TV Debut of OLAF'S FROZEN ADVENTURE Draws Impressive Viewership

Opposite CBS' fall finale for "The Big Bang Theory" and NBC's NFL pre-game coverage on Thursday at 8:00 p.m., ABC's TV debut of "The Wonderful World of Disney: OLAF'S FROZEN ADVENTURE drew an impressive 5.7 million viewers and 1.4 rating, 6 share in Adults 18-49, as only "Big Bang Theory" and its lead-out "Young Sheldon" finished higher on the night among entertainment programming. In addition, the Disney animated special stood as Thursday's No. 1 TV show with Female Teens 12-17 and Kids 2-11, drawing a season high for ABC to the time period on the latter measure.

At 8:30 p.m. against CBS' "Young Sheldon" and the start of "Thursday Night Football" on NBC, ABC's annual encore of "Disney Prep & Landing" built over its year-ago night telecast (on 12/15/16 at 8:00 p.m.) with Total Viewers (+8% - 4.1 million vs. 3.8 million) and spiked 38% in Adults 18-49 (1.1/4 vs. 0.8/3). In viewers and young adults, "Disney Prep & Landing" posted its highest numbers in 3 years - since 2014.

Projections Rationale: Lifts vs. L+SD are based on 2017-18 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/14/17.

Image courtesy of ABC

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