ABC's THE VIEW Outperforms 'The Talk' in Total Viewers, Women 25-54 and Women 18-49

ABC's THE VIEW averaged 2.667 million Total Viewers, 499,000 Women 25-54 and 374,000 Women 18-49 during the week of September 19, 2016, based on Live + Same Day Data from Nielsen Media Research. "The View" outperformed CBS' "The Talk" (2.638 million, 486,000 and 355,000, respectively) in Total Viewers (+29,000), Women 25-54 (+13,000) and Women 18-49 (+19,000).

"The View" improved on the prior week (w/o 9/12/16) in all key target demos: Total Viewers (2.667 million vs. 2.661 million), Women 25-54 (499,000 vs. 496,000) and Women 18-49 (374,000 vs. 465,000).

"The View" scored double-digit increases year to year (2.310 million, 454,000 and 341,000, respectively, on w/o 9/21/15) across the board: Total Viewers (+15%), Women 25-54 (+10%) and Women 18-49 (+10%).

Week of September 19, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,667,000 499,000/0.8 374,000/0.6
CBS "THE TALK" 2,638,000 486,000/0.8 355,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 9/19/16, 9/12/16 and 9/21/15.

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