ABC's THE VIEW Outperforms 'The Talk' in Total Viewers & More
By: Caryn Robbins Jan. 24, 2018
ABC's THE VIEW averaged 3.179 million Total Viewers, 535,000 Women 25-54 and 383,000 Women 18-49, during the week of January 15, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.798 million, 427,000 and 312,000, respectively) during the week in Total Viewers (+381,000), Women 25-54 (+108,000) and Women 18-49 (+71,000).
"The View" was up over the previous week to hit a season high in Women 18-49 (+2% - 383,000 vs. 376,000). For the 3rd straight week, "The View" improved year to year in Total Viewers (+1% - 3.179 million vs. 3.136 million). On Wednesday (1/17/18), with guest co-host Alicia Menendez, "The View" saw its most watched telecast (3.490 million) in nearly 3 years - since 2/09/15, based on full-length telecasts. Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.938 million vs. 2.910 million), marking its most watched season in 3 years - since the 2014-15 season. In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages from the same point last season in Total Viewers (321,000 vs. 166,000), Women 25-54 (110,000 vs. 51,000) and Women 18-49 (69,000 vs. 66,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season.ABC's "THE VIEW" 3,179,000 535,000/0.9 383,000/0.6
CBS' "THE TALK" 2,798,000 427,000/0.7 312,000/0.5 Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week (w/o 1/15/18), Previous Week (w/o 1/8/18) and Year-Ago Week (w/o 1/16/17). Season to Date: Most Current: 2017-2018 Season (9/25/17 - 1/21/18) and 2016-2017 Season (9/19/16 - 1/22/17). Averages based on regular telecasts. Photo credit: ABC/Lorenzo Bevilaqua
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