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ABC's THE VIEW Outperforms THE TALK and Increases Its Leads Year to Year Across the Board

By: May. 09, 2018
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ABC's THE VIEW Outperforms THE TALK and Increases Its Leads Year to Year Across the Board Image

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ABC's "The View" averaged 2.731 million Total Viewers, 446,000 Women 25-54 and 313,000 Women 18-49, during the week of April 30, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.306 million, 382,000 and 275,000, respectively) during the week, increasing its leads year to year across the board: Total Viewers (+197% - 425,000 vs. 143,000), Women 25-54 (+88% - 64,000 vs. 34,000) and Women 18-49 (+322% - 38,000 vs. 9,000).

"The View" improved on the previous week (w/o 4/23/18) in Total Viewers (+1% - 2.731 million vs. 2.715 million), Women 25-54 (+4% - 446,000 vs. 428,000) and Women 18-49 (+10% - 313,000 vs. 284,000).

"The View" grew over the same week last year (w/o 5/1/17) in Total Viewers (+3% - 2.731 million vs. 2.649 million) and Women 18-49 (+1% - 313,000 vs. 311,000).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.919 million vs. 2.879 million), marking its most watched season in 4 years - since the 2013-2014 season.

In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages from the same point last season in Total Viewers (348,000 vs. 171,000), Women 25-54 (91,000 vs. 57,000) and Women 18-49 (62,000 vs. 55,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-2013 season.

Week of April 30, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC's "THE VIEW" 2,731,000 446,000/0.7 313,000/0.5

CBS' "THE TALK" 2,306,000 382,000/0.6 275,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 4/30/18, 4/23/18 and 5/1/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 - 5/6/18) and 2016-2017 Season (9/19/16 - 5/7/17). Averages based on regular telecasts.

Photo Credit: ABC



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