ABC's THE VIEW Outperforms THE TALK In All Key Target Demos, Increasing Its Lead from the Same Time Last Year in Total Viewers

ABC's "The View" averaged 2.582 million Total Viewers, 418,000 Women 25-54 and 282,000 Women 18-49 during the week of July 9, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.311 million, 350,000 and 246,000, respectively) in all key target demos: Total Viewers (+271,000), Women 25-54 (+68,000) and Women 18-49 (+36,000). In addition, "The View" increased its leads from the same week last year (w/o 7/10/18) in Total Viewers (+38%; vs. +196,000) and Women 25-54 (+55%; vs. 44,000).

"The View" was up week to week (1.907 million, 309,000 and 222,000, respectively, for w/o 7/2/18) in Total Viewers (+35%), Women 25-54 (+35%) and Women 18-49 (+27%).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.863 million vs. 2.823 million), marking its most-watched season in 4 years - since the 2013-2014 season.

In addition, "The View" leads CBS' "The Talk" and is increasing its advantages from the same point last season in Total Viewers (342,000 vs. 180,000) and Women 25-54 (80,000 vs. 56,000). In fact, "The View" is posting its largest season leads over the CBS program in both measures in 5 years - since the 2012-2013 season.

Week of July 9, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC's "THE VIEW" 2,582,000 418,000/0.7 282,000/0.4

CBS' "THE TALK" 2,311,000 350,000/0.6 246,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 7/9/18, 7/2/18 and 7/9/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 - 7/15/18) and 2016-2017 Season (9/19/16 - 7/16/17). Averages based on regular telecasts.

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