ABC's THE VIEW Outperforms THE TALK In All Key Target Demos
By: Macon Prickett Jul. 05, 2018
ABC's "The View" averaged 2.744 million Total Viewers, 442,000 Women 25-54 and 310,000 Women 18-49 during the week of June 25, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.335 million, 381,000 and 250,000, respectively) in all key target demos: Total Viewers (+409,000), Women 25-54 (+61,000) and Women 18-49 (+60,000). In addition, "The View" increased its Total Viewers lead from the previous week (+7%; vs. +381,000) to its largest in 8 weeks - since w/o 4/30/18. Further, "The View" more than doubled its lead over "The Talk" year to year (+110%; vs. 195,000 for w/o 6/26/17).
"The View" was up week to week in Total Viewers (+1% - 2.744 million vs. 2.729 million) and Women 18-49 (+5% - 310,000 vs. 294,000), hitting 4-week highs in both measures - since w/o 5/28/18.
For the 2nd week in a row, "The View" improved year to year (w/o 6/26/17) in Total Viewers (+10% - 2.744 million vs. 2.502 million) and Women 25-54 (+1% - 442,000 vs. 438,000).
Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+2% - 2.888 million vs. 2.840 million), marking its most-watched season in 4 years - since the 2013-2014 season.
In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages from the same point last season in Total Viewers (357,000 vs. 184,000), Women 25-54 (84,000 vs. 57,000) and Women 18-49 (56,000 vs. 55,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-2013 season.
2nd Quarter 2018:
ABC's "The View" delivered 2.743 million Total Viewers, 447,000 Women 25-54 and 306,000 Women 18-49 during the 2nd Quarter 2018, based on Most Current Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.385 million, 401,000 and 275,000, respectively) during the quarter in all key target demos: Total Viewers (+358,000), Women 25-54 (+46,000) and Women 18-49 (+31,000).
In addition, "The View" widened its margins over the CBS program the same quarter last year in Total Viewers (+88% - 358,000 vs. 190,000), turning in its largest 2Q advantage in 4 years - since 2Q14.
For the 2nd quarter in a row, "The View" improved on the year-ago quarter in Total Viewers (+2% - 2.743 million vs. 2.700 million for 2Q17).
Week of June 25, 2018:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,744,000 442,000/0.7 310,000/0.5
CBS' "THE TALK" 2,335,000 381,000/0.6 250,000/0.4
2nd Quarter, 2018:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,743,000 447,000/0.7 306,000/0.5
CBS' "THE TALK" 2,385,000 401,000/0.7 275,000/0.4
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 6/25/18, 6/18/18 and 6/26/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 - 7/1/18) and 2016-2017 Season (9/19/16 - 7/2/17). Most Current - 2Q18: 4/2 - 7/1/18, - 2Q17: 3/27 - 6/25/17 and 1Q18: 1/1/17 - 4/1/18. Averages based on regular telecasts.
Comments
Videos