ABC's THE VIEW Outperforms THE TALK Across the Board Posting Its Largest February Sweep Margins

ABC's "The View" delivered 3.001 million Total Viewers, 505,000 Women 25-54 and 352,000 Women 18-49 during the February 2018 Sweep, based on Most Current Data from Nielsen Media Research. "The View" delivered an across-the-board victory over CBS' "The Talk" (2.557 million, 396,000 and 270,000, respectively) during the sweep: Total Viewers (+444,000), Women 25-54 (+109,000) and Women 18-49(+82,000).

"The View" posted its largest February sweep margins over the CBS program in 5 years in all key target demos - since February 2013.

In addition, "The View" turned in its largest advantages over the CBS program during any sweep in over 3 years in Total Viewers and in 5 years in Women 25-54 - since May 2014 and February 2012, respectively.

For the 2nd sweep in a row, "The View" increased from the previous sweep (November 2017) in Total Viewers (3.001 million vs. 2.996 million) and Women 18-49 (352,000 vs. 339,000) to deliver its best overall viewer performance in 5 sweeps - since November 2016.

For the 2nd year in a row, "The View" improved on the year-ago sweep in Total Viewers (+8,000 - 3.001 million vs. 2.993 million for February 2017) to its most watched February sweep in 3 years - since February 2015.

February 2018 Sweep:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 3,001,000 505,000/0.8 352,000/0.5
CBS' "THE TALK" 2,557,000 396,000/0.6 270,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49. Sweeps based on Live+7/Most Current: February 2018 Sweep (2/1 - 2/28/17), February 2017 Sweep (2/2 - 3/1/17) and November 2017 Sweep (10/26 - 11/22/17). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09. Averages based on regular telecasts.

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