ABC's THE VIEW Outperforms CBS's THE TALK Across The Board

ABC's "The View" averaged 2.943 million Total Viewers, 470,000 Women 25-54 and 340,000 Women 18-49, during the week of Jan. 22, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.534 million, 403,000 and 280,000, respectively) during the week in Total Viewers (+409,000), Women 25-54 (+67,000) and Women 18-49 (+60,000).
"The View" increased its lead over "The Talk" compared to the same week last year in Total Viewers (+15% - 409,000 vs. 357,000) and Women 18-49 (+13% - 60,000 vs. 53,000).
"The View" widened its Total Viewer advantage over "The Talk" from the previous week by 7% (409,000 vs. 381,000). Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.943 million vs. 2.926 million), marking its most watched season in 3 years - since the 2014-15 season.

In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages
from the same point last season in Total Viewers (329,000 vs. 176,000), Women 25-54 (109,000 vs. 53,000) and Women 18-49 (69,000 vs. 66,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season.

Week of Jan. 22, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,943,000 470,000/0.8
340,000/0.5
CBS' "THE TALK" 2,534,000 403,000/0.7
280,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week (w/o 1/22/18), Previous Week (w/o 1/15/18) and Year-Ago Week (w/o 1/23/17). Season to Date: Most Current: 2017-2018 Season (9/25/17 - 1/28/18) and 2016-2017 Season (9/19/16 - 1/29/17). Averages based on regular telecasts.

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