ABC's THE VIEW Outdelivers 'The Talk' in Total Viewers, Women 25-54

ABC's THE VIEW averaged 2.883 million Total Viewers, 526,000 Women 25-54 and 397,000 Women 18-49 during the week of October 17, 2016, based on Live + Same Day Data from Nielsen Media Research. For the 2nd straight week, "The View" outdelivered CBS' "The Talk" (2.651 million, 475,000 and 347,000, respectively) in Total Viewers (+232,000), Women 25-54 (+51,000) and Women 18-49 (+50,000).

For the 2nd week in a row, "The View" posted year-to-year increases (2.477 million, 492,000 and 366,000, respectively, on w/o 10/19/15) in all key target demos: Total Viewers (+16%), Women 25-54 (+7%) and Women 18-49 (+8%).

Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+16% - 2.852 million vs. 2.455 million), Women 25-54 (+3% - 524,000 vs. 509,000) and Women 18-49 (+3% - 394,000 vs. 384,000).

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+5% - 2.852 million vs. 2.707 million), Women 25-54 (+5% - 524,000 vs. 499,000) and Women 18-49 (11% - 394,000 vs. 355,000).

Week of October 17, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,883,000 526,000/0.9 397,000/0.6
CBS "THE TALK" 2,651,000 475,000/0.8 347,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/17/16, 10/10/16 and 10/19/15. Most Current: 2016-2017 Season (9/19 - 10/23/16) and 2015-2016 Season (9/21 - 10/25/15). Averages based on regular telecasts.

To post a comment, you must register and login.